Vice President of Marketing, SMB and Mid-Market SaaS

About the Role

MarketPro has partnered with a leading, innovative technology company in search of a results-oriented VP of Marketing to drive demand generation and business growth. This pivotal role will lead and scale a high-performing marketing team focused on creating a robust sales pipeline—through both acquiring new customers and expanding relationships with existing ones. The VP of Marketing will also play a key role in elevating brand awareness and shaping strategic positioning in the market.

With over 100 years of industry experience, this company is entering a transformative phase as it transitions into a SaaS-led organization, positioning itself for accelerated growth. Headquartered in Grand Rapids, MI, with a strong presence across North America and the UK, this is a rare opportunity to make a significant impact at the heart of a dynamic, purpose-driven organization. Are you ready to help lead this exciting evolution?

Primary Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company’s growth objectives and targets; lead B2B marketing strategy.
• Build and lead a high-performing marketing team across demand generation, product marketing, content, and brand.
• Track key metrics across all elements of the marketing funnel to measure effectiveness of various marketing initiatives and course correct as necessary.
• Own the marketing budget and resource allocation across different market initiatives optimizing for efficient CAC.
• Craft and drive the implementation of the content roadmap and content distribution.
• Drive strategic demand generation programs that deliver qualified pipeline and revenue using paid and organic channels.
• Develop sophisticated nurture programs to move prospects through the sales funnel.
• Collaborate with Sales, Product, Marketing, and Customer Success on strategy, new features, messaging, and performance marketing.
• Partner with sales enablement to prepare supporting collaterals and training materials covering all elements of sales process.
• Establish a clear market footprint and voice for the company, ensuring alignment with our target audience.

Skills and Experience Required

• 10+ years in high-growth B2B marketing role.
• Background in marketing to the middle market (500-5K FTE organizations) and SMB (50-500 FTE organization) essential.
• SaaS experience is essential.
• Ability to use modern B2B marketing tech stack (e.g., Pardot, GA, PPC, ABM tools).
• Excellent written and oral communication skills, with the ability to craft engaging content and presentations.
• Strong analytical skills and the ability to derive actionable insights from campaign performance data.
• Experience managing event logistics for both virtual and in-person events.
• Strong leadership skills and a collaborative mindset to work across departments.