MarketPro is partnering with a leading Global Manufacturer & fast-growing direct sales company to fuel accelerated growth year-over-year in search of a passionate Digital Brand Marketing Manager! For the past eight years, this forward-thinking brand has been at the forefront of innovation, transforming how we cook in homes worldwide with cutting-edge technology and top-tier consumer products.
The Digital Brand Manager will need to closely collaborate with cross-functional teams, including marketing, operations, sales, and IT to achieve the company’s growth goals.
Essential Duties and Responsibilities
Website Management
- Oversee the maintenance, optimization, and performance of the company website.
- Ensure seamless user experience and alignment with brand guidelines.
- Manage updates, content creation, and third-party integrations.
Brand Strategy and Digital Integration
- Develop and execute strategies to enhance brand identity across digital platforms.
- Ensure consistent messaging, tone, and visual branding across all digital campaigns and assets.
- Monitor brand perception and refine strategies to improve customer trust and loyalty.
Lead Generation Campaigns
- Create and execute lead generation strategies across various digital channels, including Email, SMS, Social Media, Affiliate Marketing, and Search.
- Optimize campaigns to drive conversion rates and customer engagement.
- Leverage tools such as Google Ads, Meta Ads, and email marketing to drive lead conversions.
- Optimize landing pages, lead forms, and customer and consultant journeys to maximize lead conversion rates.
- Collaborate with sales teams to align lead generation efforts with sales objectives and goals.
Digital and Analytics
- Develop, implement, and manage social media, SEO/SEM, and content marketing initiatives to improve website visibility, search rankings, and generate awareness and leads.
- Monitor analytics and make data-driven recommendations to enhance organic traffic.
- Use data analytics platforms (e.g., Google Analytics, Looker, and Shopify) to measure campaign performance and ROI.
- Use insights to drive strategic decision-making and course-correct marketing plans as needed.
- A/B test campaigns to refine messaging and optimize results.
- Provide actionable insights based on campaign data to continuously improve lead generation strategies.
Salesforce and Customer Engagement Support
- Develop digital marketing resources, templates, and guides to empower our independent salesforce.
- Collaborate with the salesforce to ensure marketing campaigns resonate with target audiences and drive conversions.
- Actively seek feedback to refine campaigns and support tools for maximum effectiveness.
Content Development and Lead Nurturing
- Create and manage engaging content, including blogs, social media posts, videos, and email campaigns, to attract and nurture leads.
- Design automated email sequences and drip campaigns for lead nurturing.
- Maintain a content calendar to ensure timely, relevant, and consistent communication.
Agency Management
- Collaborate with external agencies and vendors for digital marketing, paid media, and creative initiatives.
- Ensure alignment with strategic goals and manage budgets effectively.
Marketing Automation
- Manage platforms such as Klaviyo, Attentive, and others to streamline marketing efforts.
- Develop automated workflows to enhance customer journey and retention.
Compliance & Regulations
- Ensure all digital marketing efforts comply with regulations such as CAN-SPAM, GDPR, and CCPA.
- Maintain ethical standards in all customer outreach initiatives.
Team Collaboration
- Act as a true team player, collaborating with cross-functional teams to achieve shared goals.
- Foster a positive and adaptable work environment, contributing to the company’s overall success.
Customer Experience and UX Optimization
- Continuously improve the user experience (UX) across the eCommerce site, ensuring a mobile-first, intuitive, and efficient journey from discovery to purchase.
- Conduct A/B testing and utilize user feedback to identify and address pain points in the customer journey.
Qualifications & Core Competencies
- Bachelor’s degree in Marketing, Business, or related field.
- 8+ years of experience in e-commerce and digital marketing, preferably in a direct sales environment.
- Proven ability to manage and optimize multi-channel marketing campaigns.
- Strong analytical skills and proficiency in tools like Google Analytics, Shopify, and Excel/Sheets.
- Hands-on experience with marketing automation platforms such as Klaviyo and Attentive.
- Exceptional communication, organizational, and project management skills.
- Strategic thinker with the ability to adapt quickly and make data-driven decisions under pressure.
- Passion for the brand and product, with a commitment to achieving business goals.
- Graphic design knowledge.
MarketPro Inc. is the leading high-end marketing executive search firm delivering top-performing innovative marketers. As a team of former marketing professionals, we are uniquely qualified to separate A-players from everyone else. Celebrating our 26th year, we are a certified woman-owned business with headquarters in Atlanta and clients nationwide. Visit us on LinkedIn.