MarketPro has partnered with a fast-growing SaaS and services company.
The Director of Marketing is a key member of the team and primary marketing strategist with proven success in marketing enterprise SaaS applications using modern digital, ABM, demand gen and product marketing expertise.
Director of Marketing Role Summary
This individual oversees all marketing and demand generation as their primary responsibility, including the development, sell-through and performance of all lead generation programs including product marketing, content, event marketing, strategy, ABM, sales intent, MarTech tools and project management. This role works to develop the brand as an industry and thought leader – spreading brand and product awareness in key forums.
- Responsible for developing and maintaining marketing plan and executing on plan including:
- Goals – Marketing goals for the organization for each year – with proper focus and benchmarks defined
- Strategy – Definition of our Target Markets and Value Proposition
- Tactics – Brand, Communication and Incentives
- Implementation – All infrastructure, processes and scheduling
- Budget and Spend Management for the Department
- Control – Evaluation and analysis
- Responsible for selection and integrations of all MarTech tools
- Responsible for marketing goal setting and OKR measurement structure
- Responsible for product awareness to prospects and clients, including go-to-market strategy for new features and product announcements
- Build lead nurturing strategies using Account-Based Marketing (ABM) software / techniques
- Manage marketing spend efficiently and effectively
- Build brand as a clear leader in the industry
- Develop clear and compelling product positioning, messaging and value propositions that differentiate our award-winning products from the competition, working closely with sales and product teams to generate valuable leads.
- Develop new templates, processes and models for large-scale marketing efforts to support Partner Engagement Team
- 8+ years of proven success in communicating software technology to diverse stakeholders at large enterprise customers
- 8+ years of vast marketing expertise that spans demand generation, marketing operations, brand and product marketing
- Understanding of agile software/technology
- Knowledge and understanding of product marketing principles
- Outstanding team building and leadership skills to include selection, training and retention of direct reports and external content providers
- Natural curiosity for innovation
- Exceptional knowledge of Account-Based Marketing and enterprise selling
- Strategic mindset, which translates into smart strategy
- Strong experience in developing departments with a track record for results
- Entrepreneurial mindset and ability to develop new processes and/or formats as needed
MarketPro Inc. is the leading high-end marketing executive search firm delivering top-performing innovative marketers. As a team of former marketing professionals, we are uniquely qualified to separate A-players from everyone else. Celebrating our 26th year, we are a certified woman-owned business with headquarters in Atlanta and clients nationwide. Visit us on LinkedIn.