MarketPro has partnered with a leading retail furniture brand to locate a Sr. Paid Search Manager for one of the fastest growing, independent retail furniture companies, operating over 200 stores and five state-of-the-art distribution centers.
The Senior Paid Search Manager will interact with a broad range of digital marketing initiatives and lead the paid search team. Ability to multi-task, problem solve, manage multiple timelines and deliver on aggressive goals are key. As a team contributor, this individual will perform tactical tasks, develop collaborative relationships with team members, display clear communication and act proactively on a daily basis. This is an onsite role in Atlanta, Georgia.
Senior Paid Search Manager responsibilities:
- Work with team to develop interactive search engine marketing strategies and campaigns
- Work closely with paid media, social media, creative and analytics teams to develop a holistic and omnichannel marketing strategy
- Monitor web analytics and pull daily/weekly/monthly and ad-hoc search reports in Google Analytics and other online marketing metrics tools
- Review data and reports for quality assurance
- Analyze the effectiveness of search marketing campaigns
- Summarize data and draw insightful conclusions by identifying key performance indicators
- Stay informed of industry trends, competitor activities and new digital strategies
- Review creative needs and establish schedules, timeframes and deadlines with designers and agencies
- Perform keyword and website research with recommendations
- Create, implement and analyze A/B landing page tests
- Audit and update locations on Google Business Profile (formerly Google My Business)
- Determine budget allocations by tactic to maximize ROAS
Senior Paid Search Manager Requirements:
- Minimum 7 years relevant work in search, digital and/or digital analytics
- Google Search Ads 360 (formerly DoubleClick Search)
- Bachelor’s degree in advertising, marketing or related field
- Google Ads, Google Analytics and Bing Ads
- Search copywriting and testing
- Creation and testing through drafts and experiments
- Creation, management and optimization of Google and Bing PLA, Google LIA and Showcase Ads
- Location buildout and maintenance in GBP
- Strong business acumen and presentation skills
- Budget management
- Automation
- Agency and client-side experience
Senior Paid Search Manager Preferred Skills:
- Ecommerce
- Strong time-management and organization
- Flexibility with changing deadlines, focusing on detailed execution
- Creation and management of YouTube ads
- Team focus with the ability to work independently
- Google Ads and Google Analytics certification
- Google DV360 management
- Online to in-store attribution
- Reputation management (e.g. Review Trackers, Podium, etc.)
MarketPro Inc. is the leading high-end marketing executive search firm delivering top performing innovative marketers. As a team of former marketing professionals, we are uniquely qualified to source and retain the best marketing talent to transform businesses of all sizes across all industries. Celebrating our 26th year, we are a certified woman-owned business with headquarters in Atlanta and clients worldwide. Visit us on LinkedIn.
Posted by Melissa Van Rossum.