Director of E-Commerce – Tampa, FL

MarketPro has partnered with one of the nation’s top furniture brands. Together we are looking for a data-driven eCommerce leader to elevate the brand through multiple channels. This role is based on-site at the corporate headquarters close to Tampa, FL. Relocation is available.

Reporting to the Vice President, Marketing, the Director of E-commerce will be a dynamic leader whose primary focus is to oversee our client’s entire E-commerce strategy to provide a superior quality online shopping experience for customers and drive sales growth via the .com website. This role is responsible for the management and development of the E-commerce team, web operations, online merchandising, and working with Marketing to enhance the E-commerce customer journey to create a best-in-class consumer experience. The position requires a collaborative leader who will partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into the E-commerce initiative, as well as to enhance the online user experience and maximize ROI. This individual will apply their in-depth expertise in E-commerce technology, related IT, website usability, and assessment of business risks. The Director will demonstrate strong business acumen, decision-making, and analytical skills, and be able to identify, prioritize, and articulate the highest impact initiatives.

Essential Functions:

  1. Serve as a leader, liaison, and primary point of contact for the E-commerce organization and with cross-functional partners.
  2. Accountable for growing online customers and revenue, increasing on-site consumer engagement, and delivering strong margins for new customer growth.
  3. Evaluate, prioritize, develop, test, implement, manage and optimize E-commerce business processes and initiatives.
  4. Demonstrate strong analytical skills in measuring and reporting on website and E-commerce KPI’s, working alongside other departments to ensure that the website and E-commerce engine is streamlined and reporting key information accurately.
  5. Effectively develop E-commerce solutions, improve conversion rates, maximize site traffic, improve overall shopper experience, and drive sales.
  6. Manage internal and external resources, establish strong relationships with all levels of the business and provide stability and management of the day-to-day operations.
  7. Responsible for Interdepartmental collaboration on all aspects of the E-commerce business including: business planning, project management, content strategy and development, online promotional campaigns and other online marketing, website design, customer service, web analytics, and web technologies.
  8. Manage the user experience of the website including site navigation, content development, checkout funnel, and website promotions.
  9. Partner with Marketing team for online marketing strategies to deliver on sales plan and meet KPI goals for SEO, SEM, retargeting, and other paid digital efforts. Ensures that E-commerce efforts support corporate brand positioning and adhere to brand standards.
  10. Collaborate with Merchandising and Supply Chain to ensure the best product mix is represented on the website.
  11. Develop proactive ideas and solutions to meet business objectives and streamline website systems. Identify new areas of E-commerce opportunity beyond current organizational thinking.
  12. Monitor activities of competitors to ensure best practices are being used.

Requirements and Skills:

  • 10+ years of experience within the Retail, E-commerce, Marketing, and/or Digital Marketing industries. Track record of progressive career growth with managing teams and major projects and developing and training world-class talent.
  • 5-7+ years of direct experience in E-commerce required. Deep knowledge of site merchandising, E-commerce functionality and technology, strong design sensibility, and best practices with UX and speed.
  • A consummate team player, actively collaborating with cross-functional teams and internal and external stakeholders.
  • Strong business acumen; expert knowledge of financial measurements and how to impact them. Well-versed in E-commerce KPIs and proficient in analyzing data for site merchandising, pricing, promotion, and functionality decisions.
  • Proof of success with the launch and/or growth strategy of a company’s E-commerce channel.
  • 3+ years SQL, JavaScript, CSS, HTML experience required.
  • Prior Marketplace/Pureplays, SEM, SEO, and Google Analytics experience required.
  • CRM, PIMS, CMS experience required.
  • Understanding of general IT controls, cyber security practices, and information security risks required.
  • QA and system testing experience preferred.
  • Bachelor’s Degree in Business, Marketing, or Digital Marketing or related field (Master’s preferred).
  • Ability to communicate effectively with management and personnel via spoken and written communication; assimilate information and make decisions; work under pressure in a detailed, organized manner.
  • Strong attention to detail, interpersonal skills, problem-solving, and decision-making abilities.
  • Effective time management skills and the ability to multi-task.

posted by Melissa Van Rossum

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This is a full-time position.