Vice President of Marketing & Client Relations – Seattle, WA

MarketPro has been retained by a global nonprofit dedicated to fostering the safety and well-being of children through social-emotional learning and development. Committee for Children (CFC) is the world’s largest provider of research-based educational programs that promote social-emotional skills and prevent bullying and sexual abuse. CFC has been working for over three decades to help create a world in which the whole child is not only nurtured but celebrated.

For more than forty years, Committee for Children has been committed to ensuring children everywhere can thrive emotionally, socially, and academically. The organization’s social-emotional learning programs have taught millions of children skills that help them stay safe, manage their emotions, solve problems, avoid risky behavior, and improve their academics. Today CFC’s curricula reach schools in over 70 countries, including 30 percent of all U.S. elementary schools. Each year, more than 16.5 million children benefit from these programs

Together, we are seeking a visionary Vice President of Marketing & Client Relations to join their Executive Leadership Team.

The VP, MCR brings a customer and market focus, viewed through a lens of diversity, equity, and inclusion (DEI). They are an integral contributor to the growth and expansion of the organization and lead all product/brand marketing as well as sales and customer support activities to ensure our critical products and services are effectively reaching and bringing benefit to the diverse communities we serve and hope to serve. They also work closely with the VP, PR & Communications to provide support for organizational brand and external communications initiatives.

The VP, MCR is responsible for developing and analyzing existing marketing and sales strategies and data and designing and deploying new marketing and sales strategies, including equitable distribution strategies and targeted marketing and client services to increase program adoption (both by acquiring new clients and expanding adoption within existing accounts) and use with fidelity and customer retention in underserved segments. The successful candidate will also lead the development of inclusive and compelling marketing messaging and multicultural campaigns that engage key audiences.

In addition, this role has strategic oversight of and is accountable for establishing and achieving sales goals and leading territory development and business development for the US and beyond, managing rapidly growing revenue funding goals of $40M and above. Finally, the VP, MCR supports, through actions, conduct, and experience, CFC’s DEI journey. This position plays a critical role in leading a departmental culture that encourages diverse perspectives, prioritizes equity, and promotes inclusive conversations.

Duties and Responsibilities

Strategic Oversight and Management of Marketing, Marcomm Creative, Sales, Customer Success & Support, and International and Strategic Partnerships (40%)

  • Oversee and coordinate all company product marketing, sales, customer support, and business/market analytics functions, ensuring a high level of customer satisfaction while achieving the broader mission and business goals
  • Develop innovative, culturally responsive, and affirming marketing and sales strategies designed to increase market share, brand awareness, and affinity, grow sales and reach underserved market segments
  • Develop and coordinate sales selling cycle and methodology
  • Oversee the development and management of program revenue and internal operating budgets
  • Lead process for periodic revenue forecasting; monitor sales activities and implement strategic and tactical adjustments as needed to attain forecast and budget commitments
  • Ensure appropriate, effective management and development of critical client accounts, distribution channels, and partnerships related to marcomm, sales, support, and distribution, supporting sustainable funding initiatives and extending our reach with equity
  • Ensure planning, development, and launch of company marketing, communications, and sales campaigns and materials align with the overall strategic objectives of the organization
  • Ensure all marketing and sales campaigns and materials are appropriately representative of, speak effectively to, amplify the voices of, and value the diverse communities we serve and hope to serve
  • Ensure client-facing partnership, implementation, success, and support functions are effectively serving schools, districts, and communities in ways that value their unique histories and strengths, build loyalty and retention, and align with mission impact goals
  • Develop and implement strategies that support the growth of the MCR team’s learning, development, and application of DEI within their specific job functions

Marketing, Brand, and Sales Research, Analysis, and Strategic Planning (40%)

  • Define and develop overarching marketing and sales strategic plans
  • Lead development and implementation of overall pricing strategies, including product pricing models and discount and promotion strategies that support program acquisition and ongoing implementation in underserved segments
  • Oversee market research and development of environmental scans, competitive analyses, and customer insights to inform the overall organization and product strategy and support business and mission sustainment and equitable extension of our reach
  • Direct and oversee the identification and development of new customers for products and services and recommend product and marketing strategies that increase our reach and impact
  • Develop, implement, and evaluate brand strategies designed to elevate organizational and product brands and position our brands with integrity for targeted audiences
  • Analyze and evaluate the effectiveness of lead generation and sales methods, equitable distribution and retention strategies, costs, and results
  • Ensure excellent customer experiences that value each customer and their unique needs
  • Research, understand and develop strategies to continually measure and improve CFC’s client retention rates for all clients, with special emphasis on historically underserved segments

Business and Partnership Development (20%)

  • Identify and evaluate programs and products created externally for inclusion in CFC marketing and distribution efforts
  • Form positive, strategic relationships with partners, vendors, and distributors, ensuring partner and vendor alignment with organizational values and commitments to DEI
  • Design strategies for and lead implementation of tactics related to new business, market, and channel development, with special emphasis on developing new channels to historically underserved segments

Position Qualifications

Required Education & Experience:

  • Bachelor’s degree in marketing, business, or related field
  • Five-plus years of marketing or sales management experience with departmental management-level responsibilities for managing budgets, achieving multiple complex operational goals and evaluating, leading, and supervising staff
  • Passion for and experience with leveraging data and evidence-based approaches to marketing where decisions are made based on well-designed research/experiments and then measured by market impacts and cost-effectiveness
  • Proven ability to lead, develop, motivate, and retain high-performing, cross-functional marketing and business development teams composed of individuals with diverse backgrounds and experiences
  • Proven experience developing and leading targeted, culturally responsive, and affirming marketing and sales strategies
  • Experience actively participating in and supporting internal DEI initiatives
  • Direct experience (at least two of the following sub-bullets):
  • Experience in a business-to-business marketing environment
  • Experience working in a sales function, preferably at a manager level or above
  • Multiple years managing digital and print marketing initiatives
  • Experience directing new product launch strategies

Preferred:

  • Master’s degree in Marketing, Business Administration, Communications, or similar field
  • At least three years experience in educational marketing and sales
  • Experience in digital product management and/or marketing
  • Experience leading internal and external DEI initiatives to influence internal culture and external reach, marketing, branding, and/or client training/support activities
  • Experience in rapid growth environments with multiple new products in development for launch
  • Experience managing growth and geographic dispersion of sales and marketing organizations in a range of 50-100 staff
  • Experience in developing and managing international growth strategies, teams, and partnerships

Knowledge/Skills/Abilities

  • Expertise and experience in sales forecasting, sales management, and budget management
  • Demonstrated success in building, sustaining, and retaining a highly qualified, staff of professionals with diverse backgrounds and experiences
  • Demonstrated skills in managing multiple complex projects
  • A clear understanding of and ability to lead market research and strategic planning activities
  • Proven ability to bring products to market, manage product sales performance and interpret customer sales data to inform marketing strategy and
  • Critical thinking and analytical skills
  • Excellent written communication skills (proposals, marketing copy, etc.)
  • Excellent leadership skills (coaching, mentoring, articulation of vision and ideas, strategic planning)
  • Strong understanding of DEI best practices and culturally competent leadership
  • Employs a mindset for continuous improvement, learning, and growth

posted by Melissa Van Rossum

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This is a full-time position.