MarketPro, a marketing executive search firm has partnered with a Fortune 500 retailer in search of an Affiliate Marketing Specialist, who is responsible for leveraging third party marketing partners and affiliates to generate sales. The associate will be responsible for analyzing channel data to provide optimization recommendations, as well as weekly KPI reporting. This role would involve project management and communication with external vendors.
- Responsible for asset routing, campaign communications & creative trafficking in support of Affiliate marketing campaigns
- Work closely with the Brand, Design & Copy teams on seasonal & promotional banner needs
- Establish a seamless, daily communication plan with affiliate agency & publisher partners
- Responsible for submitting approved, promotional codes with CRM, Copy, and Production teams using the code request forms & Wiki
- Attend weekly meetings to receive the artwork, business updates & promotional details, then communicating back to the channel manager
- Own relationships with low-mid tier affiliate partner; understand drivers of performance and identify opportunities to increase the volume
- Collaborate with internal marketing teams to establish a channel-specific, marketing calendar and provide weekly updates across digital marketing channels
- Regularly perform publisher network audits and competitive research to identify opportunities for channel growth
The necessary skills and experience this Analyst will need to be successful include:
- 1-2+ years of experience in the affiliate industry, or at a publisher, brand or agency is required
- 1-2+ years of experience in paid media data reporting/analysis is required
- Project management experience is required
- Experience using Impact Radius affiliate platform is preferred
- Media planning experience is preferred
- Experience with Tableau is a preferred
- Experience with display campaigns is preferred
- Bachelor’s degree is required
posted by Melissa Van Rossum
This is a Contract-to-Hire.