MarketPro has partnered with a leading hospitality brand whose mission is to enrich the lives of those they serve with compassion and integrity. Headquartered in Nashville, TN, our client is ready to hire their Email Marketing Coordinator to join a rapidly growing team seeking creative, collaborative, and hard-working individuals that can help take marketing to the next level.
As an Email Marketing Coordinator, you will execute effective email marketing strategies, manage and optimize existing monetization channels, report on business KPIs, and aggressively research and develop new engagement tactics based on new innovation and business needs.
Responsibilities:
- Partners with Marketing managers, internal departments (sales, HR, etc.) to assist with content requirements for the digital and communication marketing efforts
- Enables demand generation campaigns to drive responses and visits, using best practices in marketing automation, lead management, and revenue performance management
- Provides ongoing analysis and recommendations to drive process improvements and creation of materials and templates that align to the company’s operational strategy
- Maintains data integrity and hygiene; performs ongoing data analysis and optimization
- Creates and documents processes that improve the effectiveness of campaign development and execution
- Supports the design, testing, and execution of email programs in conjunction with our internal and external client teams
- Improves campaign effectiveness through A/B testing.
Requirements:
- Minimum 2 years of experience in using a marketing automation tool required
- Bachelor’s Degree in Marketing, Business Administration, or other related field required
- HTML experience required
- Email marketing experience, including deliverability, compliance, split testing and optimization required
This is a contract position.