Senior Marketing Manager – Lakeland, FL

Our latest client is an innovative leader in chemical solutions focused on sustainability, product and service innovations, and disciplined excellence that serves a multitude of industries worldwide. They have joined forces with us to locate their next Senior Marketing Manager based near Tampa, FL to delegate their marketing processes. This includes but not limited to new product opportunities, identify new markets, gain market share and promote the brand.

As Senior Marketing Manager, you’ll work closely with the industry innovation team to execute a global marketing strategy. This marketing executive search role is strategic in building demand for a portfolio of products within the global customer base as well as builds and identifying key marketing projects.

Responsibilities:

  • Industry-Specific Planning – Develops industry plans to grow business which help us achieve our performance targets
  • Works cross functionally within the organization to ensure marketing plans are effectively executed
  • Market Research – Supplies the organization with relevant, reliable and actionable information related to industry trends, demographics, competitors, prospects and customers
  • Utilizes feedback, including surveys, to mine data that leads to informed decisions
  • New Market Growth – Utilizing marketing research, identifies potential new segments within the fertilizer space
  • Works closely with the commercial team to develop and implement profitable business plans to enter those segments
  • New Product Development – Works closely with R&D and Operations to bring new products to market
  • Manages the new product development process, including idea generation, determining new product profitability and creating executable business plans
  • Develops marketing campaigns for new product launches and monitors products for market share and growth potential
  • Makes recommendations on discontinuing products that do not meet business plan expectations
  • Marketing Communications – Develops and implements marketing communication strategies that promote the brand
  • Ensures a consistent approach across all marketing materials, including the use of logos, themes, visuals, slogans and messages
  • Utilizes traditional as well as social media to effectively reach targeted audiences
  • Distributes press releases that further our marketing strategy
  • Sales Support – Develops effective and comprehensive materials for sales teams
  • Ensures materials incorporate the current marketing communication strategies, as well as up-to-date research
  • Conducts presentations to sales teams and other appropriate key employees in order to arm them with the knowledge and strategies they need in order to succeed
  • International travel between 10% and 25% is required and includes overnight trips
  • Other duties, as assigned

Requirements:

  • A four-year degree in Marketing, Business or a technical field, required
  • A minimum of three to five years’ experience in marketing in a B2B environment, preferably in a technical environment, required
  • Sales experience is preferred
  • Experience in a chemical company highly preferred
  • Prior industry experience is preferred (mining and/or fertilizer or agrichemical)
  • Marketing certification a plus
  • High-level strategic thinking
  • Excellent verbal and written communication skills
  • The ability to lead and persuade others to follow marketing strategies
  • Proficiency in Microsoft Office products – intermediate to advanced knowledge of Word, Excel, Access and Power Point
  • The ability to generate and use marketing research data to develop profitable business plans
  • Organizational skills that help to develop, prioritize and implement projects
  • Able to identify and understand customer needs and implement projects to meet those needs
  • Able to develop and communicate marketing strategies to non-U.S. cultures
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This is a full-time direct hire.