MarketPro has partnered with a fast-growing consumer brand achieving double-digit Year-over-Year growth based here in Atlanta. The Digital Marketing Coordinator role is a newly created position that will support all digital sales channels. This position will work directly with internal stakeholders to onboard and optimize third party opportunities to drive incremental digital sales. These channels include pickup, delivery, catering, gift cards, and more.
This marketing staffing individual will manage the partnerships with the third-party sales partners to lead promotions, increase sales, and optimize content. To succeed in this role, the Digital Marketing Coordinator must be an energetic, goal focused, problem-solver with excellent critical thinking skills and experience in sales, project management and process improvement. This role reports to the Senior Manager, Marketing Technology and Digital Sales.
Responsibilities
- Manages the relationship with third party sales partners
- Leads weekly status calls with vendors
- Ensures content optimization across channels, focused on menu management
- Provides internal stake holders support on these channels
- Manages reporting and tracking of sales through third party delivery partners, catering, and gift cards
- Leads testing and implementation of future capabilities to integrate third party channels into white label products
- Responsible for the management of our gift card program including but not limited to the sale of physical gift card, e-gift cards and the sales channels of each
- Oversees our digital catering platform, including but not limited to the account management, sale reporting, and new feature roll out
- Responsible for all Digital Sale Documentation and Reporting
- Tracks project status and focuses on meeting milestones and deliverable deadlines
- Collaborate with team members to support the successful implementation and adoption of digital sales platforms and partnerships
- Creates reports for customer trends, sentiment, and channel activity on above store transactions for weekly and monthly scorecards and presentations
- Project manager for development projects and ad-hoc projects as needed
- Provides updates to marketing leadership and partners; escalates potential issues or opportunities as needed
- Helps research and develop key learnings regarding the digital user and serves as a liaison between the brand, its audience and users
- Partners with other members of the marketing team to accomplish all marketing activities, activations and other business initiatives
- Helps support internal and external communications regarding the brand’s digital programs
Requirements
- BS/BA degree
- 2+ years of experience in a service role (i.e. service coordinator, account management, or similar role)
- Proficiency in MS Office and CRM applications
- Experience in sales
- Solid project management skills with excellent organizational skills and ability to maintain composure under pressure
- Ability to manage multiple projects, work independently, set priorities and meet deadlines
- Experience managing and working with internal and external agencies
- Strong analytical, problem-solving and organization skills with incredible attention to details, and ability to interpret and communicate key findings
- Excellent communication and presentation skills
- Strong technical aptitude
- Self-starter; able to clarify ambiguity and create solutions in a fast-paced organization
- Ability to work cross-functionally and build working relationships through collaboration, influence and negotiation to successfully accomplish a task
- Ability to work on tight deadlines in a fast-paced, team environment
- Strong organization skills
- Experience in hospitality, retail, or restaurant industries preferred
- Puts the needs of the brand and team members first
This is a contract-to-hire position.