Digital Campaign Manager – Akron, OH

MarketPro has partnered with a worldwide leader in the automotive parts and accessories industry to locate a Digital Marketing Campaign Manager. A successful candidate for this marketing staffing role would be driven by an energetic culture of automotive passion, results and an unrelenting determination to succeed. Offering a unique blend of family-owned values with a professional business savvy, our client maintains a modern and upbeat environment while delivering results. This position will report to the Digital Marketing Manager based in Akron,OH.

Responsibilities:

• Assist in strategy development for demand generation across a variety of digital channel including but not limited to PPC, Paid Social, Display, Affiliates and Influencer program
• Serve and assist as a digital marketing champion/expert and work with other departments such as Brand Management and Email Management to educate and influence and deliver the weekly/monthly/quarterly goals for the organization
• Serve as the daily campaign management lead across PPC, Paid Social and Display channels
• Maximize ROI of paid media budget across all channels with specific focus on Google Adwords and Google Shopping
• Provide mentorship and support to other team members
• Develop and execute structured tests to optimize channel performance
• Prepare and analyze recurring and ad hoc reports
• Monitor industry changes and translate those into actionable recommendations
• Research and evaluate new vendor and advertising opportunities as needed
• Perform other tasks and activities as required

Requirements:

• Bachelors / Associates Degree: Marketing, Business, Programming, Engineering, Math, or related field
• Google AdWords / Analytics Certified
• Tag Management (Google Tag Manager, Tealium, etc.)
• Minimum of 3-5 years online Paid Media experience is a must
• Ability to manage complex account structure and large paid media budget
• Working knowledge of SEM Management Platforms (AdWords Editor, Marin Software, Adobe, Kenshoo, etc.)
• Strong analytical and problem-solving skills
• Proficient in Microsoft Excel
• Basic HTML knowledge
• Ability to function independently and multi-task
• SEO / Organic Search experience is a plus
• Auto Enthusiast (bonus points for European car owners)