Media Research Consultant - Fort Lauderdale, FL

MarketPro has partnered with a national online company in Fort Lauderdale, FL north of Miami in search of a Media Research Consultant to fill a marketing staffing need. In this role, you will be working directly with the CEO, COO, and VP of Corporate Strategy to help determine the effectiveness of our Client’s TV campaign.

Responsibilities:

  • Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning agenda, and identify relevant KPIs and diagnostics to pursue
  • Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of recurring reports, dashboards, and prototypes
  • Glean actionable insights from reports to support adjustments to client campaigns, products, or business decisions
  • Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and insight
  • Leverage and integrate multiple data sources – demographics, psychographics, lifestyle segments, vertical-specific characteristics, campaign or video content exposure and response events, product purchase or conversion activity, etc. – to iteratively analyze and refine to answer client insight questions
  • Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences

Requirements:

  • Bachelor’s degree (Master’s preferred) in Business, Marketing, Statistics, Economics or other quantitative discipline
  • 10+ years of work experience in an analytical role in a professional services environment:  digital advertising, database marketing, or interactive/ technology consulting
  • Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards
  • Balances desire for quantitative rigor with realities of inconsistent business data
  • Technical expert in data extraction, manipulation, and visualization tools such as SQL, Hive/ Impala, Excel, Tableau, and/ or others with minimal supervision
  • Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness
  • Proficient in integrating multiple data sources and utilizing creative analytical approaches to answer client audience insight or campaign performance questions
  • Proficient with the application of analytic methods in the digital and online channels
  • Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline)
  • Some familiarity with statistical modeling, marketing test design, and audience segmentation
  • Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
  • Attention to detail and time management to  deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines
  • History of building relationships with client analytics and data management staff
  • Advanced skills with SPSS, SAS, R or other statistical analysis software
  • Experience with SQL
  • Advanced MS Excel skills
  • Preferred experience working with BigQuery/Google Analytics
Apply Now

This is a contract position.