Media Research Consultant - Fort Lauderdale, FL

MarketPro has partnered with a national online company in Fort Lauderdale, FL north of Miami in search of a Media Research Consultant to fill a marketing staffing need. In this role, you will be working directly with the CEO, COO, and VP of Corporate Strategy to help determine the effectiveness of our Client’s TV campaign.


  • Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning agenda, and identify relevant KPIs and diagnostics to pursue
  • Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of recurring reports, dashboards, and prototypes
  • Glean actionable insights from reports to support adjustments to client campaigns, products, or business decisions
  • Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and insight
  • Leverage and integrate multiple data sources – demographics, psychographics, lifestyle segments, vertical-specific characteristics, campaign or video content exposure and response events, product purchase or conversion activity, etc. – to iteratively analyze and refine to answer client insight questions
  • Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences


  • Bachelor’s degree (Master’s preferred) in Business, Marketing, Statistics, Economics or other quantitative discipline
  • 10+ years of work experience in an analytical role in a professional services environment:  digital advertising, database marketing, or interactive/ technology consulting
  • Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards
  • Balances desire for quantitative rigor with realities of inconsistent business data
  • Technical expert in data extraction, manipulation, and visualization tools such as SQL, Hive/ Impala, Excel, Tableau, and/ or others with minimal supervision
  • Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness
  • Proficient in integrating multiple data sources and utilizing creative analytical approaches to answer client audience insight or campaign performance questions
  • Proficient with the application of analytic methods in the digital and online channels
  • Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline)
  • Some familiarity with statistical modeling, marketing test design, and audience segmentation
  • Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
  • Attention to detail and time management to  deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines
  • History of building relationships with client analytics and data management staff
  • Advanced skills with SPSS, SAS, R or other statistical analysis software
  • Experience with SQL
  • Advanced MS Excel skills
  • Preferred experience working with BigQuery/Google Analytics
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This is a contract position.