Global Digital Marketing Executive Search - Atlanta, GA

MarketPro has been retained for a digital marketing executive search by an international leader in cloud-based aftermarket service optimization in the search for a Director, Global Digital Marketing Strategy in Atlanta, GA. Our client combines a passion for innovation, business process expertise, and a global collaborative workforce to deliver immediate and measurable results for its clients.

Responsibilities:

The Director of Digital Marketing Strategy will be responsible for the day-to- day performance of web marketing channels in all regions where the client operates. This position will be directly responsible for driving traffic, user experience, conversion and strategy with a clear target of building a world-class functioning webpage from all aspects. This is an exciting opportunity to drive the future of digital marketing and be a key member in growing this business!

The Director, Digital Marketing Strategy will be a part of the Operational Management team and report directly to the CEO. Responsibilities include:

  • Design and implement the strategy for digital marketing.
  • Drive revenue goals of the website through the use of analytics, testing, and strategy.
  • Development of the digital lead generation channel and platform.
  • Traffic generation to the webpage including SEO, SEM, social media, external linking, etc.
  • Converting traffic to leads/opportunities.
  • Drive online innovation through continual optimization and research.
  • Identify and evaluate potential next generation opportunities.
  • Communicate website performance to key stakeholder groups (Executives, Sales, Management team).
  • Provide perspective in the prioritization of digital projects based on potential revenue impact.
  • Manage monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.
  • Facilitate communication and strategic alignment across all marketing disciplines.
  • Act as an internal digital marketing expert to make recommendations and drive strategy.
  • Assist in the project definition, strategy creation, and accountability of key marketing projects.

Leadership:

  • Manage and lead the Digital Strategy team consisting initially of three direct reports.
  • Collaborate with cross-functional teams including Sales, Product Development etc.
  • Evangelize and support the Digital Strategy team in the delivery of key project and execution of daily tasks.
  • Participate in the Management team to assess and prioritize digital projects.

Requirements:

  • 5+ years of experience in digital strategy, analytics, conversion optimization or related field in online marketing.
  • Experience in strategic optimization of digital marketing.
  • Familiar with Google Analytics.
  • Familiarity with WordPress is a plus.
  • Proven analytical skills, with the ability to summarize and present findings clearly and concisely.
  • Strong verbal and written communication skills, with the ability to present complex ideas and influence executive leadership.
  • Experience in related Online Marketing disciplines, such as SEM, SEO, Social Media, etc.
  • Experience with basic testing theory, strategy, and tools.
  • Proficient in Microsoft Office tools.
  • Team player, able to work with global cross-functional teams.
  • Excellent time management and prioritization skills.
  • Experience from working in international environments.
Apply Now

This is a full time direct hire.