MarketPro Places Two New Marketing Strategic Hires for Credit Acceptance

ATLANTA, GA – October 26, 2022 – MarketPro, the leading high-end marketing executive search firm, is proud to announce two executive hires for their client, Credit Acceptance. Andrew Rostami has been appointed Chief Marketing and Product Officer and Geoff Sundberg hired as Vice President, Marketing for Credit Acceptance. 

Credit Acceptance Corporation (NASDAQ: CACC) is an award-winning company with local and national workplace recognition in multiple categories. They offer automobile dealers auto finance programs to help them sell vehicles to consumers, regardless of their credit history. Now in their 50th year, CEO Ken Booth wanted to transform his marketing organization and reached out to MarketPro to find top marketing talent. 

As the new Chief Marketing and Product Officer, Andrew Rostami is charged with strengthening marketing and product competencies as well as reinvigorating the brand. He comes to CACC from Citizens Pay. 

Geoff Sundberg, Vice President, Marketing, leads the concepting and implementation of marketing strategies among consumers and dealers. Geoff was previously Vice President, Head of Subprime Marketing for Capital One. 

“Credit Acceptance is a great growth story, that was built in part due to having a great culture,” said Bob Van Rossum, President of MarketPro. “With the hiring of Andrew and Geoff, they will be on a trajectory to take marketing and product teams to the next level.” 

“We hired MarketPro because we needed a search partner that really understood marketing, product and digital transformation. Ultimately due to their experience, they understand what top marketing talent looks like better than anyone. What we did not expect was how much time they spent understanding us to make sure we found new leaders who are also a great fit for our culture. We are thrilled having Andrew and Geoff as part of our team,” said Wendy Rummler, Chief People Officer at Credit Acceptance. 

About Credit Acceptance 

Since 1972, Credit Acceptance has offered financing programs that enable automobile dealers to sell vehicles to consumers, regardless of their credit history. Our financing programs are offered through a nationwide network of automobile dealers who benefit from sales of vehicles to consumers who otherwise could not obtain financing; from repeat and referral sales generated by these same customers; and from sales to customers responding to advertisements for our financing programs, but who actually end up qualifying for traditional financing. 

Without our financing programs, consumers are often unable to purchase vehicles or they purchase unreliable ones. Further, as we report to the three national credit reporting agencies, an important ancillary benefit of our programs is that we provide consumers with an opportunity to improve their lives by improving their credit score and move on to more traditional sources of financing. Credit Acceptance is publicly traded on the Nasdaq Stock Market under the symbol CACC. For more information, visit creditacceptance.com. 

About MarketPro 

MarketPro is the leading high end marketing executive search firm delivering top performing innovative marketers. As a team of former marketing professionals, we are uniquely qualified to source and screen the best marketing executive talent to transform your business. Celebrating our 26th year, we are a certified woman-owned business with headquarters in Atlanta and clients worldwide. Learn more at marketproinc.com.