Crypto Leader BitPay Strengthens Marketing Team

Retains Leading Marketing Executive Search Firm MarketPro

Atlanta, GA — September 08, 2021 — When cryptocurrency leader BitPay needed to bolster its digital marketing ranks, it turned to the leading marketing executive search firm, MarketPro, to address the challenge.

After an extensive nationwide search, MarketPro and BitPay are proud to announce that Amanda Carvell has joined BitPay as the new Director, Digital Marketing.

With approximately 3 million users, BitPay is the world’s leading blockchain (cryptocurrency) payment processor. To complement their innovative product technology, they needed a marketer who would maximize their digital channels to continue their growth trajectory for this early-stage brand. But not just any marketer would do, as BitPay sought a digital marketing expert in the retail tech industry who was data-driven, and had experience in driving consumer growth, engagement, and retention.

MarketPro found that match in Amanda Carvell. Her ability to lead multi-channel paid marketing efforts, drive acquisition through social media, influencer, and affiliate relationships, as well as tracking and analyzing data to increase retention makes her a significant hire for BitPay.

From BitPay’s perspective, it could not have gone better.

“MarketPro did a great job,” said Bill Zielke, Chief Marketing Officer at BitPay. “They were able to find excellent candidates who matched our criteria and our culture. Their attention to detail and excellent communication made it easier for us to focus on just narrowing down the best candidate. Amanda Carvell is everything we were looking for. We are more than excited to add her to the team.”

Bob Van Rossum, President of MarketPro commented, “Working with BitPay was an incredible and unique experience. Their need for specific top talent challenged us to dive even deeper into our search to make sure each candidate possessed the required background, experience, and cultural fit. To no surprise, the universe of candidates that qualified for the role was extremely small. Amanda Carvell stood out from a group of highly qualified candidates as the top fit for this role. We are ecstatic to be placing her as the new Director, Digital Marketing. We look forward to seeing BitPay continue to grow and expand.”

As a candidate, Amanda Carvell said that her experience with MarketPro was “top-notch”. “They provided me with the best service and guidance while I decided on my next career move,” she shared. “Their quick communication made the transition smooth and easy. I am excited to be a part of BitPay’s world. The business has immense growth potential and I look forward to working with such an outstanding team.”

About MarketPro

MarketPro Inc. is the leading high-end marketing executive search firm delivering top-performing innovative marketers. As a team of former marketing professionals, we are uniquely qualified to source and retain the best marketing talent to transform your business. Celebrating our 25th year, we are a certified woman-owned business with headquarters in Atlanta and clients worldwide. Learn more at

About BitPay

BitPay, Inc. was founded in 2011 and is the pioneer in building blockchain payment technology to transform how businesses and people send, receive, and store money across the globe. Today, they are the world’s leading blockchain (cryptocurrency) payment processor with offices in North America, Europe, and South America. Learn more at