American Lung Association Appoints New CMO to Continue to Keep America Healthy

CHICAGO, ILLINOIS — January 17, 2019 —  CMO executive search firm, MarketPro, is thrilled to announce that Julia Fitzgerald is joining the American Lung Association as its new Chief Marketing Officer; helping the organization continue to keep America healthy.

Julia Fitzgerald is a top-notch Chief Marketing Officer and Senior Executive with over 20 years of experience and a proven track record in strategic work that reinvents brands and drives growth. Her experience spans CPG, retail, franchising and B2B.

In her new role at American Lung Association, Fitzgerald is tasked with leading marketing strategy American Lung Association on a global basis.  Leading all aspects of marketing, with a keen focus on digital innovation.

She will be reporting to Harold Wimmer, CEO, American Lung Association.

“MarketPro has done an exceptional job of presenting us with A-level candidates to take on this critical role,” states Wimmer. “We couldn’t be any happier with the experience and results the executive recruiting team helped us achieve. It was clear through out our process that MarketPro’s expertise in marketing consistently added value.  We are very excited to have Julia joining our team, we are confident she will make both a short and long-term impact.”

Fitzgerald is the ideal person American Lung Association needs to provide innovative thought leadership across the broad spectrum of today’s digital and traditional media channels. She has demonstrated strategic and creative skills that will take the Lung Association’s ongoing fight for healthy lungs to the next level. Fitzgerald attributes her success to a knack for developing high-performing teams and leading brand-positioning that connects with consumers.

“The American Lung Association is an incredible organization and I could not be happier to be a part of a mission-driven cause,” says Fitzgerald. “MarketPro has been a great team to work with and this whole process has been nothing short of a fantastic experience. I’m excited to work with a talented team at the American Lung Association and provide a strategic vision to help it reach its mission in a continuously evolving nonprofit and external environment.”

For more than 110 years, the American Lung Association has been leading the way in helping all Americans breathe easier by tapping into America’s spirit of community that to work together for better health and longer life for all. Over the years, it has continued the fight, targeting other threats to lung health – becoming the guardians of everyone’s right to breathe. Today, the organization’s work is more important than ever.

“The American Lung Associations mission made this search a personal one for our two senior team members who led this search,” said Bob Van Rossum, President of MarketPro. “We are incredibly proud and grateful to have had the opportunity to partner with such a great organization.”

About MarketPro

MarketPro Inc. is a woman-owned marketing executive search and marketing staffing firm founded in 1996. Recognized as a thought leader in marketing executive talent acquisition. Headquartered in Atlanta, the nationwide recruitment service matches high-performing marketers with clients who need their skills and experience to take their business to the next level. MarketPro has former marketers finding and vetting the talent, so only the best get through to our clients. Learn more at

About the American Lung Association

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. Its work is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. Whether it’s searching for cures to lung diseases, keeping kids off tobacco or fighting for laws that protect the air we all breathe, the work of the American Lung Association helps to save lives every day. Read the American Lung Association’s press release here.

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