MANCHESTER, NH—March 20, 2017 — Marketing executive search firm MarketPro is proud to announce the selection of Alana Burns as the new Chief Marketing Officer of Southern New Hampshire University working with marketing and brand teams across the university.
SNHU is a regionally accredited, nonprofit, private university based in Manchester, NH. With 3,000 students enrolled on campus and more than 80,000 students online, SNHU is one of the fastest growing universities in the country. SNHU continues to transform higher education by providing the best educational opportunity and experience for all students.
“It was great to work on this CMO executive recruitment with SNHU where their mission drives everything they do,” said Bob Van Rossum, President of MarketPro. “The University is at the center of redesigning higher education, allowing greater access at lower cost for a top degree. It comes as no surprise they have been growing; our job was to find them a top marketing leader who could take them to the next level. They wanted not only a top marketing leader, but their new executive had to have an authentic connection to the mission of improving the quality and availability of higher education. In both of those considerations, Alana was an exceptional choice.”
“Our search process with MarketPro was great. The search team worked to understand not only our functional requirements but also to deliver candidates that aligned to our mission driven organization. Every candidate presented exceeded our expectations and added value to the overall process.” said Amelia Manning EVP, College of Online and Continuing Education. “That said, we are thrilled to welcome Alana to our team, she is the exact right person to take our marketing to new heights.”
Burns is moving into the role from a position at the American Lung Association where she was SVP of Strategic Initiatives, Branding and Marketing. Her previous experience in nonprofit made her especially well-qualified for this nonprofit marketing executive search.
“I am honored to join SNHU in this new role and help expand access to higher education,” said Burns. “SNHU is an innovative university focused on the success of students. I look forward to working with everyone in the SNHU community.”
“We were able to bring the client multiple great candidate options from across the country to choose from,” said Van Rossum. “They were adamant in not wanting someone from a large, traditional university who was used to wading through bureaucracy and red tape. Our recruiters knocked it out of the park with this slate of talent.”
MarketPro Inc. is a woman-owned CMO executive recruitment and marketing staffing firm founded in 1996. Headquartered in Atlanta, the nationwide recruitment agency matches high-performing marketers with clients who need their skills and experience to take their business to the next level. MarketPro has former marketers finding and vetting the talent, so only the best get through to our clients. Learn more at marketproinc.com.
About Southern New Hampshire University
Southern New Hampshire University (SNHU) is a nonprofit, regionally accredited, private university with an 80-year history of educating traditional-age students and working adults. With more than 80,000 students and more than 200 undergraduate, graduate and certificate programs, available on campus and online, SNHU offers access to high-quality and affordable education. SNHU’s main campus is located in Manchester, NH with locations in Salem, NH, and Brunswick, Maine. Recognized as the “Most Innovative” regional university by U.S. News & World Report, SNHU continues to transform higher education by providing the best educational opportunity and experience for all students. Learn more at www.snhu.edu.