AZEK Building Products Names New Digital Marketing Lead with Help from Digital Marketing Executive Search Firm MarketPro

CHICAGO, ILLINOIS—March 30, 2017—We are excited to announce the hire of Lisa Collins as the new head of digital marketing at AZEK Building Products.

AZEK is a leader in engineered building materials. The business has been growing, and its leaders have even more ambitious goals for future acceleration, and needed a digital and marketing technology expert to propel them forward.

“AZEK already had a great foundation for growth, with a talented CMO and smart, ambitious CEO,” said Bob Van Rossum, President of MarketPro and lead on this digital marketing executive search. “They identified digital as an area that needed to be taken to the next level, which fit perfectly with our knowledge of the latest in modern marketing.”

Collins is moving on from a successful tenure at USG, a global leader in construction material supply specializing in drywall products. Her experience driving digital strategy in this market makes her supremely suited to take on AZEK’s most senior digital marketing position. She will work at the company’s headquarters in Skokie, north of Chicago.

“Lisa is the ideal person to develop our digital eco-system as we strive to deliver best-in-class experiences to our trade partners and homeowners,” said AZEK Building Product CMO, Julia Fitzgerald.

AZEK Building Products is a division of CPG International, a private equity owned company that specialized in manufacturing in the residential, commercial, and industrial building materials space. Collins’ pedigree of driving growth through digital channels makes her well-equipped to perform in a results oriented environment.

“Recruiting talent for a private equity executive search is always a special challenge,” said Van Rossum. “They’re willing to make big investments, but they also expect big results, usually in a compressed time frame. You have to find someone who’s not only capable of delivering on expectations, but has the mental toughness to thrive under pressure. And you have to find them fast.  Exactly the type of challenge we love at MarketPro.”

About AZEK® Building Products
AZEK Building Products is a leader in the development of premium, low-maintenance exterior building products.  Available to a worldwide audience, their product lines span AZEK Trim, Decking, Railing, Moulding, Porch and Pavers as well as capped wood composite Decking and Railing under the TimberTech brand. Both brands, synonymous with quality and innovation and made in America, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit For more information on TimberTech, visit

About MarketPro

MarketPro Inc. is a woman-owned marketing executive search and marketing staffing firm founded in 1996. Headquartered in Atlanta, the nationwide recruitment agency matches high-performing marketers with clients who need their skills and experience to take their business to the next level. MarketPro has former marketers finding and vetting the talent, so only the best get through to our clients. Learn more at