MarketPro Conducts CMO Executive Search for The Trust for Public Land

SAN FRANCISCO, CA – January 25, 2017 – Great news for conservationists and fans of the outdoors! The MarketPro team is excited to announce the placement of Shannon Morgan Stearns as the new Chief Marketing Officer of The Trust for Public Land.

The Trust for Public Land is a national nonprofit. Founded in 1972, its mission is to create parks and protect land for people, ensuring healthy, livable communities for genera­tions to come. The organization is proud to have created more than 5,000 places and protected more than 3 million acres nationwide, from neighborhood parks to national parks.

“It was privilege to complete a nonprofit CMO executive search for an organization with such an incredible mission,” said Bob Van Rossum, President of MarketPro.

The Trust for Public Land was in need of a new marketing leader to raise awareness for its work, and to engage existing and new donors as well as government agencies, NGOs, and community partners. The CMO had to be someone with extensive digital marketing experience as well as the ability to restructure the marketing department to best serve the strategic needs of the organization. Additionally, the individual needed a personal connection to the organization’s goals and overarching mission.

Stearns will move into her new position from a previous role as Vice President of Marketing at CamelBak, the leader in hydration for cycling, hiking, and fitness.

“Shannon was an incredible find by our recruitment team,” Van Rossum. “Her experience marketing to an audience of outdoor enthusiasts, as well as her own passion for outdoor recreation and conservation, make her ideally suited to step in and take the reins as a leader for the entire organization.”

“The places we play directly shape the people we become,” said Stearns. “I’m excited to bring the Trust for Public Land story to a broader audience who appreciates the role that parks and public land play in the health of our nation.”

“Nonprofit marketing executive searches are always a special and exciting challenge,” Van Rossum added. “There’s a unique need to find a blend of industry-leading marketing talent with a passion for the cause. We were excited to provide The Trust for Public Land with a great candidate slate to choose from.”

“We are thrilled to welcome Shannon Stearns to our leadership team,” said Trust for Public Land President Will Rogers. “She stood out among a competitive applicant pool for her experience and skill, her understanding of our audience, and her deep connection to our mission. We look forward to collaborating with Shannon to raise awareness for the benefits of creating parks and protecting land.”

See The Trust for Public Land in Action Expanding Yosemite National Park Earlier This Year:

About The Trust for Public Land

The Trust for Public Land creates parks and protects land for people, ensuring healthy, livable communities for generations to come. Millions of people live near a Trust for Public Land park, garden, or natural area, and millions more visit these sites every year. To support The Trust for Public Land and share why nature matters to you, visit

About MarketPro

MarketPro Inc. is a woman-owned marketing executive search and marketing staffing firm founded in 1996. Headquartered in Atlanta, the nationwide recruitment agency matches high-performing marketers with clients who need their skills and experience to take their business to the next level. MarketPro has former marketers finding and vetting the talent, so only the best get through to our clients. Learn more at