ATLANTA – April 9, 2015 – For careers requiring a college degree, the disparity between job openings posted and positions filled is greatest in the realm of marketing executives, according to a study by CareerBuilder.
The report follows several years of tepid hiring in the marketing industry through the recession and continued layoffs in marketing giants like Procter & Gamble and Unilever, according to Ad Age.
Despite that, demand for marketing leadership is now near an all-time high, while the supply of candidates qualified to direct a modern marketing program has not caught up. According to CareerBuilder alone, an average of 34,613 unique marketing executive job postings are created monthly while only 11,617 are filled. That creates a difference of nearly 23,000 empty leadership positions.
The deficit tops other high-demand, low-supply jobs that typically require a college degree in the IT, healthcare, and engineering fields.
This news comes as little surprise to those with an inside view of the marketing executive job market.
“Companies are scrambling to rebuild and refresh their marketing programs, often after having put them on the backburner for a few years,” says Bob Van Rossum, President of MarketPro, Inc., a marketing executive search firm. “But with all the things happening in the digital marketing space right now, they’re finding it harder and harder to source someone both with leadership capabilities and a skillset that makes them relevant in 2015. What made a great marketer three or four years ago is radically different from what defines one today.”
The study was executed in conjunction with economic analytics firm Economic Modeling Specialists Intl. (EMSI) to compile a list of hot jobs for 2015.
“Job creation is gaining ground and job seekers are gaining leverage,” said Matt Ferguson, CEO of CareerBuilder and co-author of The Talent Equation. “For nearly 70 occupations in the U.S., the rate at which workers are being hired isn’t keeping up with the frequency and volume of open positions being advertised. By drawing attention to talent deficits, our list underscores opportunities in everything from technology and health care to sales and transportation for job seekers looking to make a change.”
MarketPro Inc. is a woman-owned marketing staffing and recruitment firm founded in 1996 “By Marketers, For Marketers.” Headquartered in Atlanta, the nationwide agency matches high-performing marketers with clients who need their skills and experience to take their business to the next level. Learn more at marketproinc.com.
CareerBuilder is the global leader in human capital solutions, helping companies target and attract great talent. Its online career site, CareerBuilder.com, is the largest in the United States with more than 24 million unique visitors and 1 million jobs. CareerBuilder works with the world’s top employers, providing everything from labor market intelligence to talent management software and other recruitment solutions. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company and The McClatchy Company (NYSE:MNI), CareerBuilder and its subsidiaries operate in the United States, Europe, South America, Canada and Asia. For more information, visit www.careerbuilder.com.