Getting rid of apps isn’t an option for getting rid of information overload, so instead we need to look to design apps that are more efficient and user-friendly. UX (user experience) developers are exactly what businesses need to aid them in providing a more efficient, productive experience for those who utilize their business apps.
Applications promised to provide us with an easier existence — and it has. We now have the power to request a taxi, order a pizza and receive news from around the world instantly, at our fingertips. Though the app economy provides convenience and keeps people connected, the results of too many, constantly running apps can hinder businesses and their employees.
Blame the Design, Not The Apps
On average, enterprise workers utilize more than 900 cloud services to perform their tasks. Consequently, information workers are overwhelmed by too many apps delivering an inadequate experience. Employees struggle to equate time spent on apps with actual business results. Technology vowed to provide productivity, however productivity has withered away.
Though it’s convenient to attribute the lack of productivity to the abundance of business apps, this neglects the real source of the problem: the design and construction of the apps. They’re designed to catch your attention, alert you, make sure you’re taking notice, and disrupt you until you are.
While this approach might be fine for our personal lives, business requires focus rather than distraction.
We rely on many of these business apps to get work done, so eliminating them isn’t the solution. Rather, we must improve the way they work together. One of the ways we can do this is to put humans back at the center of the technology we use.
A Digital Humanist Approach
“Digital humanists” are those who believe that technology is truly effective only when it allows people to accomplish things they didn’t know they could, or when it reinvents the process through which people achieve their goals. This means that to reveal opportunities and the full potential of employees in the workplace, they’ll need a digital system design that is centered around human values and desires. Companies may want to invest in UX staffing, to find the perfect specialists to revamp their apps and provide an experience that’s more conducive to the goals of the employees – to get things done.
Some of the most innovative organizations in the world are noted for their digital humanist approaches. They intend to “start and end with people.” Apple, Facebook, Alphabet, Amazon and General Electric have accomplished this through the application of a enterprise-scale digital design centered around people, in both their products and workplace environment. While these tech titans are only a small portion of the world’s businesses, their people-first approach doesn’t have to be.
Video courtesy of UX Mastery
How Topic Computing Helps
Topic computing involves deconstructing datasets from business apps by grouping information by topics, the same way the human brain works, thereby determining what’s most important to knowledge workers. This eradicates the complication of fiddling between apps or acknowledging constant notifications, allowing people to focus on tasks for longer periods of time without having to manually sort through several searches and programs finish a project.
Here are some examples of how topic computing can aid companies in humanizing the digital experience:
Peace of Mind
People can’t be productive if they don’t have peace of mind. And with all the app noise around them, focus is near impossible.
Businesses need to build silence into the day, or at least manage the noise experienced by workers, by serving them information in a more digestible way. Humans don’t naturally organize information by application, and they shouldn’t have to in a business either.
Using AI to Enhance the Brain
Artificial intelligence (AI) theorists are claiming to bring about big changes in the ways we work, but users haven’t seen much change yet. It’s time to analyze how AI can truly impact business by enhancing the human brain, rather than replacing it. With Natural Language Processing (NLP) and machine learning, topic computing has the power to pull topics from each app notification and link them. This allows workers to sort through notifications from all cloud apps related to the topics that are most relevant. This will help employees see the big picture and focus on what’s most important.
A Win-Win for the Workforce
Business cloud apps are not going to die out, so the time is now to make humans the focus of the digital experience. By allowing workers to leverage the information that really matters, while enabling businesses to link the apps and programs they’re already using, topic computing is a win-win for today’s workforce.