Brands should take notes from the best teachers by using emotional storytelling to connect with their customers
Remember that awesome teacher you had in school? The one who influenced you and who still has an influence on your life today? A brand marketing executive search can help locate a branding executive for your company that is just like that teacher.
The key to great teaching is simple: it’s about making personal connections with students through storytelling. Gifted teachers have the ability to weave narrative into the lives of others, to captivate classrooms by making the ordinary significant. This is also the key to effective branding– telling inspiring stories reflects and strengthens your proposition and helps customers remember and understand your value.
Emotional storytelling is a progressive marketing strategy that allows brands to grow revenue and retain customers, because a story that embodies human truths and challenges presents an experience that resonates with customers. It allows brands to create a shortcut to show how they relate to who we are by telling the world the purpose of their business, the reason they created their product or service, and why they do what they do for their audience.
A brand story is more than just the ‘about us’ page on the company website. It’s the feeling your brand gives customers during their experience of ‘you’. When a brand connects to its customers’ emotions, the return on that connection is priceless. Ultimately, any brand marketing team needs to be a group of talented storytellers, that know how to effectively evoke emotions that the brand can benefit from. Brand marketing staffing will be beneficial to find extra help for your branding team, especially for temporary projects.
Some work was recently done for a condom brand that’s looking to get more women to buy condoms and take charge of their sexuality. Male investors didn’t understand, so the brand turned it into a story of empowerment. The difference in how the story was received was extraordinary.
Storytelling is channel-agnostic and people-centric. Remember that, and fit everything you do into your broader narrative, and you’ll inspire change and stimulate more purchases – the desired outcome of any brand story.
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