Many think that a meticulous editing and proofreading process would be recommended for any and all blogs. However, this isn’t always the case. Every blog is very different, so rather than offering a one-size-fits-all suggestion of proofreading, I’d prefer to provide you with tools that will help you evaluate your own publication. Afterward, you can ask yourself if your content is successful with your current level of editing, or if you could benefit from more considerable revisions, or even content marketing staffing to help push your content.
Reach your content goals faster by using these questions to gain some valuable insight.
1. Why do you publish content?
If you’ve never truly thought about this, your response will provide a lot more guidance than just how to proceed with editing. The reason you publish is almost essential before you put the content marketing strategy for your blog into place. It guides the subject matter of your writing, as well as when you publish.
If your blog is structured for and based on your business, you’ll want to publish on a regular basis to show your dedication. Those who frequently show up for their own audiences demonstrate dependability to clients. However, if your blog is a channel for raw content and unrefined creativity, your audience may be attracted to and even prefer your less polished style of writing.
Speaking of your audience …
2. Who exactly is your audience?
Your target audience determines the type of writing you publish just as much as your reasons for publishing. If those you aim to please will be turned off by frequent errors in spelling, grammar, and punctuation, using time to carefully double-check your work is a wise move.
On the other hand, the people you’re pushing content to may not mind these kinds of errors. They may simply love the information you share with them and prefer that you publish as often as possible.
Consider the needs of your audience to assess your methods for producing, reviewing, and publishing content.
3. Does your writing really appeal to your readers?
Consider these questions when deciding how to proceed with editing and your overall content:
- What useful insights do you offer?
- Does your writing captivate your readers?
- Are readers compelled to share your content?
If you seem to be having a hard time retaining visitors and gaining subscribers, try creating a more rich experience for your audience with a more in-depth editing and proofreading process. Content marketing recruiters can aid you in finding the skilled professionals you need to increase the attractiveness of your publication, to maximize traffic to your site without much work on your part. However, if you prefer to make things work on your own, take heed to the following directions.
Video courtesy of Google Small Business
You might need to edit more if..
- You’re not connecting with your target audience.
- You’re not attractive prospective viewers or clients.
When you run your blog like a professional publication, you’re more likely to produce better content that is tailored to your audience’s preferences.
Your readers are looking for information on topics from someone they admire and respect, become that resource.
You might need to proofread more if …
Your content regularly has multiple glaring errors that make your blog look sloppy. It’s as simple as that.
Demonstrate that you value your readers’ time. If you want their attention, it makes sense to focus your attention on details.
Proofreading is different from reading. You’ll continually overlook certain mistakes — even if you read your text several times — if you don’t read like a proofreader.
Evaluate your publishing process
Take some time out of your day (30 mins or less) to evaluate where your blog is today. Spending just a little time on those questions could help you uncover new priorities that guide your editorial schedule.