1. Leading by Example
As Pete Jakob, MD of Purple Salix – who will be revealing his productivity hacks for marketers at Ignite 2017 – recalls: “I’ve had managers who’ve been a fabulous example to follow, and others that have been a car-crash! The first group inspired me to learn from them, and the second emphasised the fact that I didn’t want to emulate their ways. However, the change needs to come from within – you have to want to get a better control over your day.”
2. Get Rid of the Traditional Approach
We all have goals we’re expected to meet. Sometimes these targets aren’t very realistic, and sometimes eliminating circumstances affect our ability to fulfil them. This is where a flexible approach, and perceptive mindset, can be an advantage.
“Unfortunately, a lot of people don’t think about productivity as something flexible,” says Fraser Sutherland, marketing manager at Storage Vault. “They think a factory worker can produce one car per hour and only one car per hour. When you think like this, the only way to increase a factory’s output is to make employees work longer hours.
3. Create the Right Culture
This isn’t an abstract concept: company culture plays a huge role in shaping a team’s attitude and approach to their work, as Jada Balster, CMO at Workfront and Ignite 2017 presenter, stresses. “Positive workplaces with a strong culture breathe success. It increases positive emotions and wellbeing for the wider team, amplifying their abilities and their creativity, which in turn improves productivity on a whole.”
There’s no one-size-fits-all approach. Even if your company culture is more laid back, it’s still important to clarify expectations and communicate goals; those working in less relaxed, 24/7 working spaces should consider mandating breaks for employees.
4. Encourage autonomy
Too many marketers’ days are split between unnecessary meetings and frivolous email conversations. That’s why having trust in your employees is essential. Lose the idea of micromanagement and give your team permission to make their own choices around which meetings they attend and which tasks they can manage.
Small distractions like this, are most commonly to blame for poor productivity. “Turn off notifications on your phone, check your email inbox three times a day and extract what the actions are, then close it down in between. If you’re getting distracted by co-workers, find a coffee shop to work in if you need to get some focus.”
5. Rewards and incentives
Rewards like this should be spontaneous and genuine. Value your employees and take an interest in their personal and professional development.
Read more here: 10 Ways to Increase Marketing Meeting Productivity