How Email Marketers Can Prevent Unsubscribes

 Ensure your quickly-growing business is well-versed on the do’s and don’ts of email marketing and engage with an accomplished team of email marketing consultants. Since marketing continues to evolve, make sure your company partners with top digital marketing recruiters to create a more successful email marketing firm for you.

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Video by: Yan S. Huang

Consumers say providing an option to get emails less frequently is the most effective way marketers can stop unsubscribes, according to a recent survey from Mapp.

The report was conducted in August 2016 and included 1,765 consumers between the ages of 18-64 in the U.S.

The Results

Some 40% of respondents stated that even if they had decided to unsubscribe from an email list, but a company offered to send fewer messages instead, they may be dissuaded from unsubscribing.

About 35%, however, say nothing could stop them from unsubscribing, and 20% said more personalized content might prevent them from unsubscribing.

 Some 40% of respondents say they prefer to get marketing emails from brands once a week; 20% said they want to get emails once per month; and 17% stated every couple of months is perfect.

More than three-quarters (77%) of respondents say they do not have a separate email address for marketing emails.