How Email Marketers Can Prevent Unsubscribes

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Consumers say providing an option to get emails less frequently is the most effective way marketers can stop unsubscribes, according to a recent survey from Mapp.

The report was conducted in August 2016 and included 1,765 consumers between the ages of 18-64 in the U.S.

The Results

Some 40% of respondents stated that even if they had decided to unsubscribe from an email list, but a company offered to send fewer messages instead, they may be dissuaded from unsubscribing.

About 35%, however, say nothing could stop them from unsubscribing, and 20% said more personalized content might prevent them from unsubscribing.

 Some 40% of respondents say they prefer to get marketing emails from brands once a week; 20% said they want to get emails once per month; and 17% stated every couple of months is perfect.

More than three-quarters (77%) of respondents say they do not have a separate email address for marketing emails.

Read the entire article on MarketingProfs.


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