About B2B Marketing Blog
Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe.
Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, drawn from the latest real world examples of business to business marketing at its very best.
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Video by: PPAIHeadquarters
Promotional products can be vital marketing tools to engage other businesses and position yourself as an industry leader by increasing brand awareness. Using promotional products at trade shows or exhibits can increase your chances of standing out from the crowd. Promotional products can also help to enhance the image of your brand.
Align your brand with your values
What message is your company sending throughout your marketing channels? One of the most vital things for a business in curating their brand is consistency.
Having your promotional products paralleled with your brand values can maintain a positive brand image as well as ensuring the products themselves are relevant to your brand.
Expand your brand
Using promotional products can help bring attention to an unknown aspect of your business. For instance, if your company is fairly aware of being environmentally friendly, you can send out relevant products to ignite business relationships with other companies participating in similar initiatives.
Build rapport with your audience
The entire point of your marketing strategy is to increase your company’s visibility, awareness of your brand, and generate leads. You might even want to partner with other businesses or gain investment. Engaging your consumers might be easy, but doing it in such a way that makes them responsive is a completely different approach.
Know your audience and understand them. This can help you make marketing campaigns and promotional product tactics that will relate with potential customers.
Read more here: Your Approach to Digital Can Build A Better Brand
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Featured Video: How to Negotiate Your Salary
Salary negotiation questions are among the most frequently asked questions by most marketers. Should I ask for more money? Should I negotiate vacation days or signing bonus? Should I take a counteroffer? Bob Van Rossum, President of MarketPro, answers these and many other salary negotiation questions.
Video by MarketPro, the leading marketing recruitment firm.