2017 B2B Content Marketing Trends and Benchmarks

Learn more about the 2017 content marketing projections for B2B and how your company can stay ahead of the competition with skilled B2B marketing staffing.

B2B content marketers are doing exceptionally well, however they’re still facing some problems, based on brand new study.

Entrepreneurs said their success is based on their achievement to 2 factors—doing much better work with content development (85% of B2B content marketers reported it) and developing or changing their content marketing strategy (72%).



  • 22% of B2B marketers claim their business’s general content marketing strategy is very or extremely effective (that 22% represent these “top performers”).
  • 63% of B2B marketers claim their businesses are incredibly devoted to content marketing (that is in contrast to 91% of top performers).
  • 37% of B2B marketers have a documented content marketing strategy (in contrast to 61% of top performers).
  • 72% of B2B marketers evaluate content marketing ROI (in contrast to 88% of top performers).
  • 68% of B2B marketers acknowledge that their business is realistic about what content marketing is capable of (in contrast to 91% of top performers)

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