Social Media Recruiters Are Keeping Up With Latest Trends

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Marketing Land is a daily publication that covers all aspects of the digital marketing industry. The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

Social media recruiters are becoming more aware of Snapchat’s impact on the social media world. We believe Snapchat is an innovative trail blazer for other platforms and your company should stay prepared by partnering with a knowledgeable digital agency who can keep your company updated.

Twitter, Facebook and LinkedIn still have a stranglehold around the social media world with regards to sheer variety of people, but a few rising social celebrities are hoping to cement their location based on the primary influencers in the industry.

Among these, Snapchat may have the strongest potential: not simply is there the capability to create an user-base rivaling those of the primary stations listed above, but it’s also creating enough impact to begin creating just how other programs develop.

Let’s take a peek at the reasons why Snapchat has developed this kind of powerful potential, as well as the key takeaways for marketers.

Increasing its mobile presence

Cellular devices have not become unpopular and therefore are just likely to increase in recognition. Some social systems possess a foundation in mobile applications and desktops, but many conventional systems like Facebook and Twitter are suffering from their mobile programs as alternatives to get a pc-based site.

Snapchat however, is promoting itself especially for mobile, actually incorporating scrutinized performances like vertical videos to increase its mobile-specific nature. Snapchat continues to create the most of its “home” method and holds true to itself.

Social media recruiters are taking full advantage of the positive, innovative impact Snapchat has created so far.

Following the leader

Snapchat is a major competitor due to the tendency for development. The system functions and keeps adding new capabilities, and there’s no indication that any time may decelerate soon.

Much more importantly, Snapchat’s new features aren’t pulled from competition; they aren’t mimicries or cheap imitations. Alternatively, the focus is inward for motivation and developing fresh material.

Snapchat is preventing the lonely highway that Facebook went down, attempting to remain alive by copying its competitors, although responses to these functions are combined.

Mastering the functionality of social media

Among Snapchat’s more counterproductive common functions may be the learning curve it requires to make use of the application. It’s simple to post and upload, however it requires some practice before you create enough expertise to fully make use of the system.
The application encourages new users and rewards returning ones; this gives it an ideal learning curve for individual maintenance.

Check out some easy hacks for new Snapchat users here:

Video from Collins Key

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Featured Video: It’s Not Online Video, It’s Everywhere Video – Google’s Take on a Solid Video Marketing Framework

Jessica Rodbell, Google Head of Industry, Travel explains the latest trends in video marketing and Google's take on a solid video marketing framework at an AMA Atlanta Signature Luncheon.


Video by MarketPro, the leading marketing recruitment firm.

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