Brands will undoubtedly try to search the upcoming wave of virality that media will create, as they should. DMN has pushed brands to engage with this strong section of the millennial population for a while now. One of the most successful approaches is to engage with an advertising marketing recruiter who is well-versed on the trends happening on social media.
Should they hope to acquire real traction with this specific demographic, marketers must take a more organic approach for their industry, and while influencer marketing is obviously a viable strategy, sustained genuine engagement is even more so. Listed below are three approaches brands can not only market to nerds and geeks, but actively engage in geek and nerd culture.
The most obvious approach to joining the discussions geeks are participating in is through hashtags on Twitter.
Doctor Strange, for instance, may release in a quantity of gifs and hashtags. Brands can follow the conversations concerning the film by bouncing in and simply following along is just a matter of creating a tweet. So long as the tweet has some relevance to both the discussion and movie, hashtagging is an efficient method of joining the discussion.
Whether through Google or Facebook Plus groups and community pages, subreddits, or any arbitrary vBulletin fansite, web forums are extremely nuanced glances into the given subculture’s tradition.
Manufacturers can learn a lot simply by hiding around common discussion boards like Slumz.Boxden’s activities section to get a look to the digital lifestyle or Reddit’s r/gaming. Particularly good marketers may even identify the differences in r/gaming and the manner Boxden discuss games.
In an ideal world however, brands not just participate in these conversations with other posters, but get to be the subject of the threads themselves.
A substantial part of the net’s funnies are produced and discussed through memes, and these funny images are an intrinsic facet of digital lifestyle on this website.
Imgur, and its practical relatives Gify and Gyfcat, exists like a hybrid social image/network hosting service. Users post and share pictures, however the images (as well as the website itself) are arranged around sub communities. The appeal here for marketers is in the status of Imgur as a creator and aggregator of memes, particularly memes associated with geekdom.
With the current release of its mobile promoted articles, Imgur has become not just a screen in to the (near) future of viral advertising/media, but among the few areas on the internet where brands may efficiently target this anti-advertising demographic.
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Video by: HowcastTechGadgets