More than three quarters of participants (77 percent) say enhancing the caliber of prospects is the most significant objective; the 2nd most widely used lead prospecting goal was obtaining new clients (50 percent).
The study revealed increasing lead quality can also be challenging for advertising experts – about 50% recognized it as their prime problem.
The data displays content marketing (45 percent) and e-mail marketing (45 percent) would be the two best online techniques used for getting leads.
“Content is a common denominator to other effective marketing channels such as social media and websites as well,” wrote the authors of the study.
Content marketing, SEO, as well as social media marketing, are named the most challenging strategies for marketers to perform for lead generation. Consequently, 80 percent of respondents reveal their business outsources a part or all of their lead generation techniques.
Read more here: Breaking Down Email Marketing Staffing in Three P’s
B2B Marketers Feel Pressured to Cultivate Quality Leads
An alternate survey from earlier this year revealed most B2B marketers (59 percent) feel there is “significant pressure” from higher-level management to develop quality leads.
Despite increased stress, B2B marketers continue to struggle to precisely monitor ROI and leads. Actually, a quarter of survey respondents expressed they’re “very confident” regarding monitoring leads. Additionally, about 24 percent said that marketing and sales don’t possess a shared meaning of a “lead.”
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