About Marketing Land
Marketing Land is a daily publication that covers all aspects of the digital marketing industry. The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
Content Marketers of All Levels Take Notes
While boasting a team of content marketers would be the ideal scenario, few businesses have the budget to support it. Many companies try to offset hiring additional employees for content creation. Freelancers are often utilized and work side by side with a highly skilled in-house content marketer.
You also have to be a self-sufficient marketing machine. Paint a picture with your words, develop a marketing philosophy, discover new techniques, sculpt the strategy, construct SEO and engineer an analytics measurement system. A mouth full isn’t it?
It could be argued it takes a whole team of people to successfully run a content marketing operation. This includes someone to plan the strategy, someone to create the content and someone to integrate it into various marketing channels. What do you think?
For more on broadening content marketing’s budget How Content Marketing Staffing Can Push for Bigger Budgets
Buzz Words Content Marketing Recruiters and CMOs Are Looking For:
It used to be only creative skills content marketing recruiters looked for, but times have changed.
- Marketing strategy
- Content strategy
- Thought leadership
- Brand development
Now these are must haves for content marketers…
- Google Analytics
Content Marketing Staffing Made Easy With This Insight
As content marketing staffing positions become a lot more appealing, your competition to grab up one is becoming tough too. From SEO professionals and social group administrators to writers, everybody’s trying to take their profession to another level is getting in line for a content marketing position.
To recreate yourself to become more appealing to prospective employers and expert, try these tips!
Remain on top of the game. Whether it’s joining a webinar, reading the most recent business articles or joining a meeting, content marketers should be hungry for developments.
Practice what they preached. After taking in new understanding on content marketing techniques, place the wheels in-motion; trigger ideas or these abilities when possible. Acting stops you from forgetting new ideas, that are usually overlooked within 24 hours.
Become a team player. Learn how have for help with delivery and to include your colleagues in brainstorming sessions. Get and test out new ideas.
Information market yourself. The most crucial suggestion? Build your own company. Find creative as it pertains to showcasing your skills and advertising yourself to potential employers. Don’t hesitate to drive the cover to obtain a hiring manager’s interest.
Seasoned Marketers Make the Best Team Players
When it comes to selecting the ideal candidate, we found experience takes the cake. Employers want to see someone who’s had hands-on, real-life experience in the field.
Number 1: A four-year degree is essential. This is the minimum education level for content marketing jobs.
Number 2: Take every opportunity to gain experience. Experience is always a great way to season and sharpen your abilities.
For more on marketing success, check out: What You Need to Know to Make Your First Marketing Staffing Initiative a Success
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Featured Video: It’s Not Online Video, It’s Everywhere Video – Google’s Take on a Solid Video Marketing Framework
Jessica Rodbell, Google Head of Industry, Travel explains the latest trends in video marketing and Google's take on a solid video marketing framework at an AMA Atlanta Signature Luncheon.
Video by MarketPro, the leading marketing recruitment firm.