About Web Marketing Today
Web Marketing Today was founded in 1995 by Dr. Ralph F. Wilson. He sold the business in 2012 to Confluence Publishers — which also owns Practical Ecommerce, for ecommerce merchants — in Traverse City, Mich. See "Dr. Ralph Wilson on the Founding of Web Marketing Today" for an historical background. The mission of Web Marketing Today is to publish down-to-earth articles, tutorials, webinars, and podcasts to help smaller, local businesses succeed online
Email Marketing Is Versatile
Paid search is vital for many companies as it is the most cost-effective. Triggered emails can help convert traffic from paid search. Without these triggered emails your invest may be null and void can include:
- Abandoned site-search and browse emails;
- Abandoned cart emails.
For more on how to maximize SEM results The Changes in AdWords You Must Know before Making Your Next SEM Hire
Different Digital Elements Are Influenced By Email Too
Now that it’s possible for advertisers to upload their email list and target existing customers and prospects via display campaigns, a lot more can be explored in email marketing. Companies may then evaluate every group’s efficiency and the best email marketing recruiters. It is obvious in the ones that get only display versus the ones that receive email and show.
By posting a contact list after which targeting these people for display advertising purchases, companies may eliminate waste and increase clicks, identification, and conversions from related email promotions. With these details, marketers can allocate advertising dollars. Show strategies and matching mail may materially boost the efficiency of every versus working each channel.Check out this short clip from a seminar on Email Marketing tips from DigitalMarketer!
Communication Can Be Broaden Across Channels Like Social
Social media activity has become intertwined with customer experience, where customers view all of this on their smartphones. When using social media for advertising, adding email to the same audience can help increase recollection and give the individual another method of responding.
This is a good way to reach your customers that may not open your emails. In the next section direct mail proves to be an effective strategy that times an email deployment around a social media campaign. Recipients will be more apt to click and respond to Facebook ads and will otherwise increase the effectiveness of both channels.
Save the Best for Last: Direct Mail
Email can have a huge impact on improving the performance of a mail piece, which can be very expensive. As email marketing consultants we would agree that it’s better to spend money on prospects that have indicated some amount of interest in your brand or company. Use the direct m mail strategy to rally in the interested viewers who didn’t commit to a search.
Some additional advice:
Send email notifications to direct mail recipients a few days before and after the piece is delivered.
Leads can come from familiarity, so send it out anyway.
Follow-up emails can help drive conversions on the website if the recipient did not respond to the direct mail.
Hey Check out this great article! Ready, Aim, Fire: Better Targeting B2B Customers with Direct Marketing
Read the entire article on Web Marketing Today.
Featured Video: How to Set Yourself apart from Other Marketing Candidates
The more senior the marketing role you are interviewing for is, the more competition you have. Bob Van Rossum, President of MarketPro, explains how to set yourself apart from other marketing talent.
Video by MarketPro, the leading marketing recruitment firm.