Brand vs Marketing | Marketing Executive Recruiters

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Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe.

Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, drawn from the latest real world examples of business to business marketing at its very best.

Brand and marketing are irreversibly intertwined–but mistaking one for the other can be a critical mistake. Unfortunately, even career marketers often forget where to draw the line between the two, and that becomes especially dangerous when hiring a brand leader and selecting a brand marketing executive search firm. If your marketing executive recruiter is finding pros who are marketing geniuses but don’t know the ins and outs of brand leadership, you’re in trouble. We love this brief description of the differences between the two by Paul Cash, CEO of Rooster punk. Check it out–it might make all the difference when you’re ready for a brand revamp!

It may not be too difficult to waste your standing by marketing and confusing advertising. This can be a huge mistake since regardless of what your knowledge, should you blur advertising and marketing it enables you to calls your company strategy into question and seem sloppy.

Understanding the difference between advertising and marketing isn’t challenging, therefore by describing concisely and both of these different concepts be sure you do your knowledge justice. Quite simply, manufacturer is who you’re. Marketing is the message.

The Perspective of a Brand Marketing Executive Search Firm

“Your brand is what people say about you when you’re not in the room.” This quote from Amazon founder Jeff Bezos sums up the purpose of brand. Your brand is who you are. It precedes marketing and stands for what you do and why you do it.

It’s to create brand mean anything and your name and stay constant to provide its promise. It offers the initial price you provide types respect and customers, but eventually your visitors control it. Allegiance reaches your personnel: if your model provides the best feelings be top of customers’ thoughts and brand has got the capacity to penetrate the tradition of the organization.

What a Marketing Executive Recruiter Thinks

Customers own brand, but you control marketing. Marketing is a tool for you to get your brand message across. Marketing is not just about the stuff you make but the stories you tell. Because stories are a shortcut for helping customers buy.

You can manage how customers understand your organization by everything you say, everything you seem like as well as the price you provide. Creating advertising strategies by hearing clients, and ensuring these work hand-in-hand with brand positioning, can help you are identified with by prospects and gently push them within the right path until they’re activated consumers.

In conclusion, marketing is approximately attempting to sell a large picture view of you exist and who you’re. Advertising is about attempting to sell your products. Both have to co exist to ensure you’re appropriate, participating, individual and helpful.

 

Read the entire article on B2B Marketing Blog


Featured Video: How to Negotiate Your Salary

Salary negotiation questions are among the most frequently asked questions by most marketers. Should I ask for more money? Should I negotiate vacation days or signing bonus? Should I take a counteroffer? Bob Van Rossum, President of MarketPro, answers these and many other salary negotiation questions.


Video by MarketPro, the leading marketing recruitment firm.

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