About Marketing Land
Marketing Land is a daily publication that covers all aspects of the digital marketing industry. The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
1. The Most Important Thing Digital Marketing Recruitment Agencies Seek
Powerful marketers understand that in the end, the success of the marketer and the business as a whole rests with conversions and driving positive business outcomes. These professionals always approach marketing tasks with a strategy and build their systems around business goals and concrete data.
2. Motivated First by Data
Within four years, we’re anticipated to near 44 zettabytes of data. The large level of data which will be open to marketers can be incredible, and organized marketers may understand how to use it.
With this incredible growth of the digital environment, brands can’t depend on gut feelings or guesses when it comes to creating an effective marketing strategy. Data is the source of digital marketing fact, and this is essential to understanding audience and customer experience — in the subjects covered in articles to the distribution technique useful for a specific sort of content.
Talented agile marketers can feel comfortable interpreting and testing data models, so they can change their strategies accordingly.
Those that aren’t already knowledgeable about data and analytics should begin with Google Analytics. This platform may be the centerpiece of all manufacturer data collection strategies. Google offers the Google Analytics School, where you commence to break into the exciting world of campaign measurement and are able to take free classes.
3. Tech-Savvy Enough for Digital Staffing
The importance of technology in modern marketing is clear everywhere. Technology drives everything from content management to email automation.
Marketers should be proficient with the digital technology stack that their organization uses. Often this stack will include platforms such as a content management system, customer relationship management software, optimization or SEO platforms, marketing automation and analytics.
Read the entire article on Marketing Land
Featured Video: It’s Not Online Video, It’s Everywhere Video – Google’s Take on a Solid Video Marketing Framework
Jessica Rodbell, Google Head of Industry, Travel explains the latest trends in video marketing and Google's take on a solid video marketing framework at an AMA Atlanta Signature Luncheon.
Video by MarketPro, the leading marketing recruitment firm.