Content Works for Business Too, According to B2B Internet Marketing Consultants

It might seem intuitive to think that most content is made primarily for consumer audiences, and that content marketing staffing wouldn’t be especially effective as part of a complete B2B marketing strategy. But as the B2B internet marketing consultants we work with and recruit on a regular basis indicate just the opposite; content, with the right strategy, can drive huge amounts of business. Check out these thoughts from Antony Mayfield, CEO of marketing agency Brilliant Noise on the subject:

B2B customers are clever, hard working specialists trying to find useful, intriguing and motivational content – why are thus several firms providing it?

When creating and commissioning content are you currently beginning with the actual needs of your clients?

Newsrooms are shifting the advertising dynamic in many consumer models. These are competitors which can be motivated to provide useful, timely communications. The passion with client data means that the true needs of genuine customers are achieved – changes that are greater are generally fed by insights from a newsroom inside the organization.

Decision-makers at top corporations are likely to be electronically savvy, committed folks. B2C marketing recruitment has adapted to the electronically empowered customer – time that was it’s for B2B marketers to catch-up.

Here are some ways in which they can do that:

Make Sure Your Content Marketing Staffing Is Producing Work Your Customers Care About

When creating content begin with a customer need – not a brief from the sales team. Providing useful, timely content which aligns with your common purpose (the intersection of what your brand – and customers – believe in) will build awareness, trust and engagement with your customers.

Develop Shareable Content Ideas with B2B Internet Marketing Consultants

A great piece of content will help a customer understand a key issue in their industry, or explain their current challenge to the board. These pieces will be shared within organisations and networks – the more useful and engaging the more sharing will take place.

Commit to Making Quality Content, or Don’t Bother

Creating consistent, high quality content requires considerable investment. In addition to the creative work involved you need to invest in the operational engine. Whether your content is looked after by an individual – or made up of teams on different continents – you will achieve much more with efficient operations.