About B2B Marketing Blog
Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe.
Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, drawn from the latest real world examples of business to business marketing at its very best.
B2B customers are clever, hard working specialists trying to find useful, intriguing and motivational content – why are thus several firms providing it?
When creating and commissioning content are you currently beginning with the actual needs of your clients?
Newsrooms are shifting the advertising dynamic in many consumer models. These are competitors which can be motivated to provide useful, timely communications. The passion with client data means that the true needs of genuine customers are achieved – changes that are greater are generally fed by insights from a newsroom inside the organization.
Decision-makers at top corporations are likely to be electronically savvy, committed folks. B2C marketing recruitment has adapted to the electronically empowered customer – time that was it’s for B2B marketers to catch-up.
Here are some ways in which they can do that:
Make Sure Your Content Marketing Staffing Is Producing Work Your Customers Care About
When creating content begin with a customer need – not a brief from the sales team. Providing useful, timely content which aligns with your common purpose (the intersection of what your brand – and customers – believe in) will build awareness, trust and engagement with your customers.
Develop Shareable Content Ideas with B2B Internet Marketing Consultants
A great piece of content will help a customer understand a key issue in their industry, or explain their current challenge to the board. These pieces will be shared within organisations and networks – the more useful and engaging the more sharing will take place.
Commit to Making Quality Content, or Don’t Bother
Creating consistent, high quality content requires considerable investment. In addition to the creative work involved you need to invest in the operational engine. Whether your content is looked after by an individual – or made up of teams on different continents – you will achieve much more with efficient operations.
Read the entire article on B2B Marketing Blog
Featured Video: How to Negotiate Your Salary
Salary negotiation questions are among the most frequently asked questions by most marketers. Should I ask for more money? Should I negotiate vacation days or signing bonus? Should I take a counteroffer? Bob Van Rossum, President of MarketPro, answers these and many other salary negotiation questions.
Video by MarketPro, the leading marketing recruitment firm.