About Forbes CMO Network
The CMO Network on Forbes.com is the must-read, go-to spot for the latest marketing, advertising and media news, trends, insights and analysis. Forbes CMO Network is a part of Forbes.com, homepage for the world's business leaders and the leading business news source in the world. It's a trusted resource for senior business executives, providing them the real-time reporting, concise analysis, relevant tools to succeed at work.
Recent polls suggest that as much as 62% of society searches specifically for videos. Those consumers are more likely to click on search results that include a video. Web users are becoming more visually oriented and less stimulated by written words. When posting video content, it should be relevant. An example here is local news networks. Major stories include a video and/or still images with the story underneath. The video says essentially the same thing as the written content, so users are able to listen along and complete other tasks at the same time. So when your SEO consultants are crafting your next SEM strategy, keep in mind where the trend of content consumption is going and steer your SEO staffing accordingly.
Keep Seo Staffing Active on Social
Community relies heavily on social media and remaining in-the-understand as it pertains to what’s occurring with a model. Whenever you incorporate social media discussing links, publish content to your site and make certain the articles planned or are routinely published to publish to social media systems.
Manufacturers also needs to be getting together with social media people. Consider selecting a social media director (SMM) to manage this facet of the organization. The person defeat them up somewhat and must react to clients that both praise the organization. Amusing yet helpful responses to the market from your marketing team is a good way engage.
Mobile-Friendly Is Essential
Nearly all community users leverage tablets, smartphones along with other mobile devices to gain access to the company and Web websites. Your content should be mobile-friendly and should fill quickly. Basically, the exact same content that internet-users notice, minus a few of the ads, ought to be readable by mobile users. Including buying features, easy-to and calling the manufacturer straight -use navigation.
Develop a Voice Search Strategy with SEO Consultants
It’s easier to allow them to use speech-to-text components to locate what they require on the web. Which means that your manufacturer must have voice-research features for example post titles, keywords and basic business terminology that’ll be acknowledged by voice -search people.
Among the factors that speech-research is increasing recognition may be the simplicity-of-use. It’s also well suited for manufacturers to achieve more local publicity. Whenever a mobile user is usually multitasking or is driving, walking, having the ability to use talk to find content saves stress and time.
Read the entire article on Forbes CMO Network.
Featured Video: Why Your Marketing Executive Searches Fail
A lot of times MarketPro is called to clean up for a search that failed. When you hired a CMO who didn't work out, it's important to understand WHY it happened, so you don't repeat the process. Bob Van Rossum, President of MarketPro, explains why many marketing executive searches fail.
Video by MarketPro, the leading marketing recruitment firm.