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Here are 5 common traps for marketers building their video content:
1. Overcommitting to Chasing That Big Viral Hit
Creating a viral mega-hit can certainly do wonders for the brand, however it shouldn’t function as the centerpiece of the digital strategy. Why? Virality is an organic approach, plus it doesn’t come with a neat formula. It also represents an incredibly small bit of the content pie.
2. Not Having Your Video Content Marketing Staffing Regularly Produce Videos
To grow a loyal following, manufacturers must be reliable and trusted about how often they submit new content. Sporadically posted videos (irrespective of how congratulations) will likely be missed by your target test simply because they didn’t know they were coming.
3. Neglecting Your Social Media Staffing Component
With much more and more customers observing acquiring and sharing video content on social media, these systems double as being a bullhorn for brand messaging when operated by talented social media marketing staffing.
4. Failing to Optimize for Omnichannel with Mobile Marketing Staffing
It will come as no surprise that more than 90% of people watching movie on their mobile devices may continue to share it with others. And any model attempting to pursue a millennial audience understands that mobile marketing staffing is the only way a significant portion of the demographic opinions content.
5. Focusing on Salesy Messaging
One common rule of thumb when it comes to video content is to ask yourself if this is something which you’d enjoy seeing yourself. Simply put, readers can walk away when they feel like they’re seeing an infomercial.
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Featured Video: It’s Not Online Video, It’s Everywhere Video – Google’s Take on a Solid Video Marketing Framework
Jessica Rodbell, Google Head of Industry, Travel explains the latest trends in video marketing and Google's take on a solid video marketing framework at an AMA Atlanta Signature Luncheon.
Video by MarketPro, the leading marketing recruitment firm.