Social media is for more than just advertising your services and supporting your consumers. Your social media staffing should also be a channel for reinforcing your brand and putting it on display. CEO of HI-FI Winder Hughes recently named three ways you can use social as a branding tool. Check it out, and consider a brand marketing executive search if you need more help making the most of all of your digital channels to create a powerful and lucrative brand.
How can brands do better in the social space? Here are three tips.
1. Put Your Efforts on Relevant Conversations between Your Social Media Staffing and Consumers.
“Rather than casting a wide net, focus on reaching a better qualified community based on interests. In addition, brands should create content that offers something of value to the consumer, such as a “how to” or an educational piece. The content should not be about the brand; rather, it should offer advice or ideas on how to improve aptitude with a specific interest,” said Winder Hughes, founder and CEO of mobile lifestyle network HI-FI.
2. Create The Right Analytics-Based KPIs
“Not all consumers are equal. Those that really care about your brand matter most. Figure out how to reach those specific consumers–they’re the ones that will help your business succeed,” said Hughes.
3. Take Advantage of Unique Social Opportunities with a Brand Marketing Executive Search
“On both a one-to-one and one-to-many basis, help create a community of people with shared interests that align with your brand. This will create a win-win situation for brands and consumers: users connect around relevant content and community; content creators have confidence that their content is relevant to a target audience; and marketers can better reach an engaged community of their ideal target audience,” said Hughes.