Breaking Down Gender Diversity in Digital Marketing Recruitment

About MarketingProfs

Individual marketers, teams, and entire marketing organizations at the world’s largest corporations rely on them to cut through the chaos to find the marketing experts you can trust and the information you need. Trusted by 600,000 professionals globally, MarketingProfs is the only resource you need to stay ahead of the curve.

We thought these stats on global digital marketing recruitment trends were incredibly interesting! As a diverse provider of diverse marketing talent ourselves, it’s certainly something we’re keeping a close eye on. How does the breakdown look in your marketing operation?

The State of the Gender Disparity in Digital Marketing Recruitment

More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.

The report was based on 2015 data from Moz’s annual survey of digital marketers from around the world. The goal of the poll was to reach the general online marketing population through a diverse range of channels.

However, the results skew toward the Moz community, since a majority of the 3,618 respondents were found through the company’s blog and Twitter feed.

Some 30.1% of the online marketers surveyed by Moz in 2015 were women, up from 22.7% in 2012.

The Global Breakdown of Diverse Marketing Recruitment

Of the countries surveyed with more than 100 respondents, Canada has the most even gender breakdown (58% male; 42% female); India has the biggest disparity (90% male; 10% female). Women are more likely to have words like “social media” and “content” in their job titles, the analysis found; men dominate the fields of engineering, Web development, paid advertising, and SEO.

Read the entire article on MarketingProfs.

Featured Video: Questions to Ask When Interviewing for a Marketing Position

As a candidate, you should ask questions during a job interview to show your interest in the position and most importantly, to understand if the role is the right next step for your career. Bob Van Rossum, President of MarketPro, explains what questions you should ask when interviewing.

Video by MarketPro, the leading marketing recruitment firm.

You May Also Like