Talking Big Data Executive Search at Marketing Unbound
Data has become a crucial aspect of marketing.
At The Economist’s Marketing Unbound conference last week, executives addressed how important it is to keep data top of mind, but also reminded the audience that while data can inform ideas, it cannot create them.
Kimberly-Clark’s Mayur Gupta on tech, marketing and collaboration
As marketing becomes more collaborative — smashing silos between different departments and working closely with teams from IT and sales — big data-oriented marketing executives warned that every decision needs to consider the consumer first
Making a Difference With Big Data Staffing
The importance of the customer experience came up several times during the conference, taking center stage in the marketing world amid the surge in ad blocking and the evolution of the consumer shopping journey. As these two trends take hold, and as data becomes more embedded in marketing, building relationships with consumers is crucial for brands to stay relevant.
One way for this to happen is for marketing to become more collaborative.
Marketers have finally earned their seat in the C-Suite, so the next step toward innovation is through breaking down barriers between teams. A combination of using data and collaboration is key to success in marketing.