Advertising costs among advanced digital marketers will increase this season among 56% of the 300 marketers interviewed by Selligent/StrongView. More than a third (35%) may sustain spending ranges from 2015 and only 9% intend to decrease investment.
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E-mail marketing staffing may be the marketing class that investment wills increase because they turn to improve customer wedding and enhance targeting segmentation and data analysis to better understand consumer behavior and context.
“This data is not surprising as email is still, by far, key in any marketing strategy,” says Sean Brady, president of the Americas at Emarsys, commenting on the findings of the marketing trends report. “Within email, there is a lot of space for content in which you have more creative freedom versus other mediums like social media, SMS and sometimes Web sites.”
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Moreover, email is the very best route for customer proposal, and has got the greatest ROI per dollar spent.
The study also revealed a noticeable escalation in the amount of marketers seeking to combine email with social media to improve involvement opportunities.