4 Traits of Outstanding PR Talent

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Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe.

Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, drawn from the latest real world examples of business to business marketing at its very best.

We wanted to highlights from this article that we found particularly relevant as a public relations executive search firm. Here are some of the key things top marketing recruitment agencies seek out when recruiting top talent.

1. They Don’t Try to Make Every Media Contact a Best Friend

your friends along with you are something. Editors are another. Every good professional relationship advantages of a healthier culture, but don’t liken it towards accountability and the depth that comes with the phrase “friends.” This doesn’t mean you can’t be pleasant, but do not over-familiarize yourself.

2. They Don’t Pretend to Be “Cooler” Than They Need to Be

Appearing also authoritative, a few subject using an industry expert manager can be a tough work to keep up. Although you’ll find numerous methods to identify yourself like a reliable professional digital PR chief, anticipate to confess if you need more time to understand about a problem, a topic, or an industry. Also, demonstrating persistent commitment is good but people can smell reproductions. Don’t fall into that trap.

3. They Seek and Use Constructive Criticism

PR people routinely encounter gates slammed inside no responses their face and no calls returned. Why not implement a host that welcomes constructive feedback? Just a quick email to convey “I thought you enjoyed the item the other day, I sent you. Is there any reason why it was not used in the end?” You might be surprised by the outcome. You might find that the reporter had included it however the editor’s making your decision was to delete it. Or perhaps they delayed the publishing date to a couple weeks down the line and you also suspected (never believe!) that your hardwork was rejected.

4. They’re Respectful of Others’ Time (Especially in a Public Relations Executive Search)

Like a professional Digital PR consultant, you’ve the capacity to choose your level of presence. There’s a happy medium to be arranged here: inside your email communication, give them rapidly and just enough to comprehend your message in a tangible way, but be short enough they can’t find something to dislike. Use Facebook to master dislikes and their likes, and make use of this intelligence to your benefit. Carefully control your professional presence, as well as pay close attention to the tone of your connections.


Read the entire article on B2B Marketing Blog

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