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The data from a recent survey by Visually shows that more than 60% of content marketers and creatives say the key issues that hinder optimal collaboration include…
- Poor communication
- A lack of timely and consistent feedback
- Ill-defined and executed creative briefs
- A shortage of creative team staffing
So what separates the 37% from the 63%? Here are some things “satisfied” marketers do to have better relationships with their creative marketing staffing.
1. A Well Developed Creative Brief Strategy Under Leadership from a Retained Creative Marketing Executive Search Firm
As a marketer, you may think you’re sending your creatives adequate creative briefs, but you aren’t. You haven’t taken the time to learn what a creative brief really is. Too often, marketers just describe the end product they desire to creatives and think that’s sufficient direction. But a real creative brief is so much more.
2. Use Sufficient Creative Staffing to Keep Your Projects Running On Time
Only 24% of marketers feel that the creative teams they work with are staffed adequately. This lack of proper staffing creates a bottleneck when project managers stack work on large piles of work for a single designer or copywriter.
More on the Importance of Creative Collaboration
3. Commit to Reasonable Schedules and Deadlines Early in the Process
About 26% of professionals working for creative staffing needs said they often start projects without an agreed-upon timeline. That can quickly create tension between a creative who thought she had an entire month to finish a project and a marketer who suddenly informs her that the project is due tomorrow.
4. Foster an Environment of Constructive Feedback
A creative team often delivers several phases of work between when the project begins and ends (if the project is a large one). Yet 32% of creatives said they receive poor feedback during these phases; less than 29% said that marketers provide feedback that’s consistent or given in a timely manner.
