About Web Marketing Today
Web Marketing Today was founded in 1995 by Dr. Ralph F. Wilson. He sold the business in 2012 to Confluence Publishers — which also owns Practical Ecommerce, for ecommerce merchants — in Traverse City, Mich. See "Dr. Ralph Wilson on the Founding of Web Marketing Today" for an historical background. The mission of Web Marketing Today is to publish down-to-earth articles, tutorials, webinars, and podcasts to help smaller, local businesses succeed online
Trends in web design are constantly evolving to keep up with a changing web and emerging mobile technology. Brands that are effectively able to recruit creatives, leverage graphic design temp agencies, and acquire the right marketing tech will be able to produce a better customer experience and be rewarded. Here are some of the most important trends in web and graphic design your business needs to be able to keep up with this year:
Watch it: 2016 UX and Design Trends to Boost Conversions
Better Collaboration with Content Marketing Recruiters and Talent
Businesses are finding ways to bring quality content to the forefront, by using content marketing recruiters to bring in fresh talent and drive conversions.
Not only are companies developing more text content for people to read but are also focusing on content that users seek out, such as “explainer” videos, which demonstrate how to best use their products. Other forms of content include whitepapers, case studies, infographics, research studies, and, in the example below, recipes.
The ultimate goal is to provide users with information that they are already looking for, to increase brand loyalty and affinity. This also means that website design staffing tactics will need to adjust to provide better reading experiences through the use of larger type or the creation of landing pages where users can request content.
Better Integration of Mobile and Desktop Layouts
Many companies spent this past year rolling out responsive websites to ensure users had a consistent experience on desktops, tablets, and mobile devices. If 2015 was the year of mobile growth, 2016 will be the year of blending elements typically seen on mobile devices with desktop designs.
This trend has already begun to appear on DIY web design platforms like Squarespace, through its use of the traditionally mobile-only navigation method known as the “hamburger” menu, which references a menu icon with three horizontal lines. This technique can be useful if your goal is to drive people to a small set of pages while all additional pages are secondary.
It can also be risky, however, as studies show that some users don’t recognize the hamburger icon as a menu button. You can fix that by adding the word “Menu,” making the icon’s purpose more readily apparent.
The “Long Page” and Endless Scrolling are Finally Accepted
As a graphic design temp agency, one trend we’ve seen being huge is the term “above-the-fold” is a holdover from the newspaper industry to indicate the content that is visible without opening the paper.
This concept has dominated web design for years, but with the advent of responsive web design, many are ignoring this caution in favor of sites that require scrolling.
Long scrolling sites have become especially popular due to the emergence of countless WordPress themes designed with one-page use in mind. Unfortunately, it is not a concept that we can abandon just yet.
While site visitors will scroll to see more content, they need a compelling reason to do so. This means using a design element or storytelling device to indicate that more information is available below the fold.
(It’s worth noting that a study by Nielsen Norman Group showed that elements above the fold were viewed 102 percent more than the elements just below the fold.)
Read the entire article on Web Marketing Today.
Featured Video: How to Set Yourself apart from Other Marketing Candidates
The more senior the marketing role you are interviewing for is, the more competition you have. Bob Van Rossum, President of MarketPro, explains how to set yourself apart from other marketing talent.
Video by MarketPro, the leading marketing recruitment firm.