Since January 2006, Copyblogger has been teaching people how to create killer online content. Not bland corporate noise created to fill up a company webpage. Valuable information that attracts attention, drives traffic, and builds your business. These days, that’s called content marketing. Copyblogger founder Brian Clark has been building businesses with online content marketing since 1998, before anyone used that term.
Content-marketing means developing and sharing precious free content to attract and convert prospects into customers — and consumers into repeat customers.
Copywriting, like other common roles in creative staffing, gets a reader to take a specific activity. Sometimes that’s building a purchase, however it can be checking to your email list, signing up for your content library, or calling you to find out more.
Content-marketing is blogs, podcasts, and email autoresponders.
Copywriting is sales pages, ads, and direct mail.
Two different beasts, right?
Well, not if you’re doing it right.
Content Not Expressed Through Excellent Copywriting Made by Creative Staffing is Wasted Opportunity
There are several blogs on the market with really great content — and only a few visitors. (Perhaps yours is one of these.)
If your creative marketing team is creating great articles that folks would love to read, but you’re not having the traffic you desire, the situation may not be effective copywriting.
Remember, copywriting may be the art of convincing your reader to take a specific activity. And if it takes place in a podcast yes, it’s however copywriting or video … if you’re doing it.
“The clever use of copywriting techniques on your own website can get readers a subscription to your content, opt-in for your email list, and share your excellent posts with other readers. That’s the way you create a large, loyal audience.”
Some excellent thoughts on the codependence of content and copy
Copywriting Not Used to Support Tactics of Content Marketing Staffing is Just Empty Words
So, is copywriting anything? Will the effective use of copywriting strategies launch you automatically in to the rates of the world’s hottest sites?
If you do a fantastic work packaging and marketing junk, all you could do is efficiently have the word about bad your crap is out. Not the result you’re searching for.
Smart marketers still must maintain these concepts of great content marketing at heart.
And, of course, remember the first rule of Copyblogger:
Excellent content is unparalleled at getting potential customers to stick around, providing a sales message without experience ” and building connection.
That’s why lots of the sharpest copywriting thoughts now benefit a “content net” approach. They incorporate great content and strategic copywriting to obtain the best of both worlds.
That will be exactly what Copyblogger (where this post originated) has been been educating visitors for your past 10 years.
Read the entire article on Copyblogger.
Featured Video: How to Prepare for an In-person Interview
The most common mistake marketers make when interviewing for a job is assuming that because they are a good marketer, they are ready to interview. Bob Van Rossum, President of MarketPro explains how to prepare for an in-person interview and multiple interviews to set yourself apart from other candidates and get the job.
Video by MarketPro, the leading marketing recruitment firm.