Businesses should be expecting data analytics to become a more and more important part of their operations as a whole and their marketing in particular for the foreseeable future. However, many of them are poorly equipped with the technology, talent, and strategic vision needed to fully make use of it. If you’re in this position, a Big Data executive search is the perfect place to start.
However, there are many other steps brands should be aiming to take this year with their marketing analytics staffing. Take it from the CEO of BeyondCare, Arijit Sengupta, and his three Big Data resultions for 2016:
1. Moving Past Presumptive Analytics with Better Marketing Analytics Staffing
“[We expect] automated machine learning and smart pattern discovery techniques will become a must-have to eliminate bias and overcome limitations associated with human analysts,” said Arijit Sengupta, CEO, BeyondCore.
2. Making Better Use of Dynamic Dashboards
“Much like presumptive analytics, conventional visualizations display what users assume they need to know, but more dynamic dashboards should set the new visualization standard, automatically populating with entirely new charts and graphs depicting up-to-the-minute changes as they emerge, revealing hidden insights that would otherwise be ignored by the typical dashboard array,” said Sengupta.
3. Adapting Around Privacy Laws
” [We expect] tighter privacy legislation to force changes in security solutions and data management as well,” said Sengupta. “Analytics solutions that conduct analyses in the cloud will likely emerge as winners and gain market traction as companies look for solution providers to reduce their security risk.”