Accenture’s new 2015 B2B Customer Experience report outlines the findings from the study in excess of a million B2B marketing staffing professionals in 10 countries.
Big News for B2B Marketing Recruiters and Professionals
The findings show just a handful (23%) of businesses are providing ‘efficient’ consumer engagement programs; most respondents (66%) imagine new businesses are doing a better job at consumer engagement than organizations who’ve been around for decades.
Some interesting conclusions from the report include:
• 45% say they’ll improve customer experience spending to better compete
• 32% of execs believe they are ‘ready’ for customer experience success
• typically, B2Bs with reliable customer experience exhibit 13% annual growth