According to Forbes, when it comes down to it, there are only three questions that matter when you’re looking for talent:
- Can you do the job?
- Will you love the job?
- Can we tolerate working with you?
Those questions may be easy to answer when you’re hiring entry-level support staff, but when it comes to hiring the specialists who will determine the direction of your company, these questions can be much more difficult. A bad hire can cost a company a lot of stress, time, and money.
Many corporations rely on outside resources to manage their IT services or provide them with IT specialists. The reason they do this is because they are not in the business of information technology. They are medical or financial service providers or manufacturing companies. They recognize that they can’t hire the IT talent they need because they don’t have the IT savvy to spot a good match. Business leaders recognize that it is costly and time-consuming to try to find the right IT people on their own, and it takes their focus away from the business at hand.
Marketing, like information technology, is a unique specialty that is constantly evolving in order to effectively respond to the market’s needs. This is one of the primary reasons why hiring a general agency to handle middle and executive marketing management recruitment efforts doesn’t work. General staffing services work well for accounting and general staffing, but to find the right marketing talent, whether you looking for contract, direct-hire, or contract-to-hire expertise, you need experienced marketing specialists to help you spot, recruit, and hire the best marketing talent for your needs. You need to consider a marketing recruitment firm.
We recently completed a large project with Carat to fill 160 placements across the US in 90 days. This experience taught us a lot about the importance of partnership and why our expertise in the field matters. In an effort to cut costs and streamline hiring, more and more companies are using a general agency to fill senior-level marketing positions. When candidates don’t meet expectations, the company ends up spending more time and money on a second round of recruitment. If you’re hiring for a marketing-specific position, it makes sense to go with a marketing recruitment firm that knows the field first hand. Carat came to us because they didn’t have time to waste and knew we had bona fide expertise that couldn’t be found elsewhere.
We are excited to work with Carat again, because they are an ideal client. They communicate what they want and give us immediate feedback, which enables us to move quickly. In any recruitment process, you have to be this committed in order to get the right person in as quickly as possible, or the ideal candidate goes somewhere else. If hiring is not the reason for your business and has nothing to do with how you serve your clients, a recruitment firm with expertise in the marketing industry is indispensable.