Great article in AdAge on how a CMO can benefit from having a Chief Marketing Technologist. I agree with the author that now is the time to invest is such a role, it is actually the perfect use for an Interim Marketing Executive. This allows the CMO the opportunity to utilize an outsider’s expertise to further develop the role for the maximum long-term organizational benefit.
Interim Marketing Executives are a growing trend allowing CMO’s the opportunity to navigate the changing landscape without the expense of a consulting firm.
