MarketPro specializes in bringing together top-tier executives with companies seeking a high level of expertise. Our 20+ years of unparalleled marketing experience give us an advantage in identifying and connecting the right candidate with the perfect skill set for our clients’ “work from anywhere” executive positions.
Our proven track record of uniting exceptional talent with progressive-thinking companies makes us an excellent partner choice for ensuring you get the right candidate suited to the ever-evolving requirements of a flexible and remote work environment.
Chief Digital Officer Recruiters Are Seeing A Rise In “Work-From-Anywhere” Options
For years, chief digital officer recruiters have seen many businesses change their policies and working environments to optimize their employees’ productivity and innovativeness. Some have added more colorful working areas to generate creativity. Others have offered daycare within the building to better balance personal and work-related matters. Regardless of the change, the top marketing executive search firm can attest to the fact that personal technology and digital connectivity have advanced so fast and so much that people have begun to ask, “Do we really need to be together, in an office, to do our work?” As the best chief digital officer headhunters, we got our answer during the 2020 pandemic.
It showed most of us that we can still be unified as a team even when we are distributed. Airtasker conducted research on the productivity of workers and found that working from home not only benefits employees by eliminating their daily commutes but also increases productivity and leads to healthier lifestyles.
Remote work has become the new normal for a lot of companies. The question now is not whether you should offer working-from-home (WFH) options, but how you can make working from home more productive.
Working From Anywhere: A New Trend On The Rise
Like a lot of organizations, the best chief digital officer recruiters are searching for innovative solutions for working environments post-pandemic. During our research, we have noticed a popular trend has started to attract a significant amount of attention. The idea is a substantial step up from working from home (WFH). It has been dubbed working from anywhere (WFA).
WFA Program Fueled New Markets And Increased Productivity For Spotify
Innovative companies like Spotify have implemented a WFA culture and support their team members’ choice to work from the office, from home, or from anywhere they choose. They keep their workforce synergized through team involvement and engagement in the wider community that makes up Spotify. They have realized that the WFA program has allowed greater diversity in the workplace and has fostered growth into new markets that would have been otherwise impossible. Another benefit that came out of this bold move was that they gained access to a much larger talent pool.
This new way of working is to allow employees to do their best thinking and creating wherever they feel best. Here are a couple of points Spotify has published on the idea of WFA:
- Work isn’t something our people come to the office for, it’s something they do.
- Effectiveness can’t be measured by the number of hours people spend in an office. Instead, giving people the freedom to choose where they work will boost effectiveness.
They are now calling themselves a distributed-first organization. This does not mean Spotify is now fully remote. For workers who believe in and like to work in an office environment, provided they have a location in the area, that option is still available. They proactively reevaluated their office spaces across the globe to increase sustainability, flexibility, and well-being to ensure that all of their employees, regardless of ability or situation, could work comfortably and efficiently.
WFA Enhances Employee Morale And Productivity For USPTO
A WFA configuration isn’t just a benefit for employees; as Spotify learned, it provides companies with tremendous growth opportunities. According to Harvard Business Review, a year after the United States Patent and Trademark Office (USPTO) implemented working from anywhere, they were ranked the highest on the “Best Places To Work in the Federal Government” survey. USPTO workers who transitioned from WFH to WFA had a boost in productivity of 4.4%. It was additionally determined that each employee exerted greater effort by being able to work from anywhere.
According to researchers, “some USPTO workers explained that because they loved their preferred locales but also recognized the limited job opportunities there, they were motivated to work harder and stay longer with the Patent Office.”
Rollout And Management Of A WFA Program
While the WFA approach may not be a possibility for some organizations, if you have this option and desire to implement one, you will need the right strategy, technology, and team. First and foremost, you will need the right Chief Digital Officer to help with the creation and management of your specific company program. MarketPro can find you the talent you need to make your company’s WFA program a success. Having the right person in the role of CDO is crucial for the transition to remote or partially remote work. Open communication and clear direction are crucial for a WFA program to be successfully implemented and run smoothly.
If you are looking for the best chief digital officer headhunter, you can stop your search. MarketPro’s expertise spans two decades, and our Chief Digital Officer recruitment team is made up of former marketing professionals. This gives us a distinct advantage over other companies when searching for qualified officers in the marketing industry. We know exactly what to look for in a candidate and have the expertise to recognize the cream of the crop when searching for the perfect fit for your culture.